Growth Marketing Officer

Growth Marketing Officer

CHILD SAFEGUARDING:

Level 3: the role holder will have contact with children and/or young people either frequently (e.g. once a week or more) or intensively (e.g. four days in one month or more or overnight) because they work in country programs; or are visiting country programs; ore because they are responsible for implementing the police checking/vetting process staff.

ROLE PURPOSE:

To inspire breakthroughs in the way the world treats children, and in line with our theory of change, Save the Children aims to be a credible and powerful voice for children; because of this and in support of the strategic communication of overall organization goals, we believe if marketing communication is critical to build strong Save the Children Indonesia brand.

Under the direction of the Growth Marketing Manager, the Growth Marketing Officer plays a vital role in the Growth Marketing team with purpose to lead and champion digital campaigns across all most common channels. Responsible for running Digital marketing ads and its campaign strategy to enable digital fundraising team to achieve fundraising income objective from public. These efforts are intended to drive growth for the organization and ultimately have a positive impact on children.

WHAT YOU WILL DO:

1. Digital Marketing Role

• Plan, Execute, and Optimize Digital Fundraising Campaigns
• Develop, implement, and enhance digital fundraising campaigns across platforms such as Meta Ads, Google Ads, and other emerging channels.
• Explore and test new performance marketing strategies to maximize reach and impact.
• Optimize Campaign Performance
• Continuously monitor, evaluate, and refine campaigns to achieve fundraising income goals.
• Maximize ad budget efficiency through data-driven decision-making.
• Analyze and Recommend Improvements
• Collect, maintain, and analyze campaign data to evaluate performance.
• Provide actionable insights and strategic recommendations to exceed fundraising targets.
• Stay Ahead of Industry Trends
• Research and evaluate new tools, technologies, and trends in digital marketing.
• Ensure digital fundraising strategies remain innovative and competitive.
• Monitor and Report Campaign Performance
• Track and report campaign results on a daily, weekly, and monthly basis.
• Ensure transparent reporting and provide insights to inform future campaigns.
• Collaborate with Cross-Functional Teams
• Work with content and creative teams to develop engaging ad materials.
• Coordinate with database and webmaster teams to ensure technical optimization and data alignment.
• Collaborate across fundraising units and departments to align campaigns with organizational goals.
• Collaborate with external agencies to support campaign planning, execution, performance tracking, and capacity building in digital marketing.
• Manage Website Content
• Upload and update website content related to digital ads and other fundraising initiatives.
• Collaborate with Fundraising Platform and community
• Collaborate with crowdfunding platforms to run fundraising campaigns on their platforms as part of their contribution to donation efforts.
• Engage with communities to encourage them to co-create fundraising campaigns on our website.
• Collaborate with external agency
• Perform other duties as assigned by the line manager to support fundraising and marketing objectives.
• Support Additional Responsibilities
• Perform other duties as assigned by the line manager to support fundraising and marketing objectives.

2. Ethical and Legal Compliance

Ensure compliance with relevant laws, regulations, and ethical standards governing fundraising activities. Uphold principles of transparency, accountability, and donor privacy in all fundraising efforts.

WHAT WE NEED FROM YOU:

Experience And Skills

• Bachelor's degree Marketing, Digital Marketing, or a related field.
• Minimum 2 years of experience in a Digital Marketing or Growth Marketing role, preferably within fundraising.
• Proficient in analytics and visualization tools: Google Analytics 4, Google Data Studio, Salesforce, and Excel/Google Sheets.
• Solid understanding of paid media platforms (Meta Ads, Google Ads) analytics
• Strong data storytelling and presentation skills.

Location: Jakarta

Save the Children encourages qualified candidates to apply regardless of religion, race, gender, sexual orientation, or disability.