Growth Marketing Specialist

Growth Marketing Specialist

Child Safeguarding:

Level 3 : the post holder will have contact with children and/or young people either frequently (e.g. once a week or more) or intensively (e.g. four days in one month or more or overnight) because they work country programs; or are visiting country programs; or because they are responsible for implementing the police checking/vetting process staff.

About the Role

To inspire breakthroughs in the way the world treats children, and in line with our theory of change, Save the Children aims to be a credible and powerful voice for children; because of this and in support of the strategic communication of overall organization goals, we believe if marketing communication is critical to build strong Save the Children Indonesia brand.

Under the direction of the Growth Marketing Manager, the Growth Marketing Officer plays a vital role in the Growth Marketing team with purpose to lead and champion digital fundraising and marketing campaigns across all most common channels. Responsible for running Digital marketing ads and its campaign strategy to enable digital fundraising team to achieve fundraising income objective from public. These efforts are intended to drive growth for the organization and ultimately have a positive impact on children.

What You will do:

A. Digital Marketing Role

• Plan, Execute, and Optimize Digital Fundraising Campaigns
• Develop, implement, and optimize digital fundraising campaigns across various platforms (Meta Ads, Google Ads, and emerging channels).
• Explore, test, and scale new performance marketing strategies to maximize reach, engagement, and conversion.
• Optimize Campaign Performance
• Continuously monitor and refine digital campaigns to achieve fundraising income targets.
• Maximize ad budget efficiency through data-driven analysis and continuous A/B testing.
• Analyze and Recommend Improvements
• Collect, manage, and analyze campaign data to evaluate performance and audience behavior.
• Provide actionable insights and strategic recommendations to enhance result and exceed fundraising objectives.
• Stay Ahead of Industry Trends
• Research and evaluate new tools, technologies, and trends in digital marketing and fundraising.
• Ensure the organization's digital strategy remains innovative, competitive, and aligned with best practices.
• Monitor and Report Campaign Performance
• Track, measure, and report campaign performance on a daily, weekly, and monthly basis.
• Provide transparent reports and insights to support data-informed decision making.
• Collaborate with Cross-Functional Teams
• Work closely with the brand and communications team to ensure alignment with overall digital brand activation of Save the Children.
• Work closely with content and creative teams to develop compelling ad materials and campaign assets.
• Coordinate with database, IT, and webmaster teams to ensure technical optimization, data accuracy, and seamless user journeys.
• Partner with other fundraising units and departments to align digital campaigns with overall organizational goals.
• Collaborate with external agencies to support campaign planning, execution, performance tracking, and capacity building in digital marketing.
• Manage and Optimize Website Performance
• Oversee website content related to digital ads and fundraising initiatives, ensuring information is accurate, engaging, and conversion-oriented.
• Identify and address website bottlenecks by coordinating with vendors and internal teams to enhance user experience (UI/UX).
• Support website revamp projects when needed, ensuring alignment with digital fundraising goals, SEO best practices, accessibility standards, and Save the Children branding guideline.
• Upload and update website content related to digital ads and other digital fundraising initiatives.
• Collaborate with Fundraising Platforms and communities
• Partner with crowdfunding platforms to execute joint fundraising campaigns that amplify donation efforts.
• Engage with communities to encourage co-creation of fundraising campaigns hosted on the organization's website.
• Collaborate with external agency
• Working together with third-party agencies to plan, execute, monitor, and improve digital marketing or fundraising campaigns — ensuring high-quality outputs and knowledge transfer to the internal team.
• Support Additional Responsibilities
• Undertake other duties as assigned by the line manager to support fundraising and marketing objectives.

B. Ethical and Legal Compliance

• Ensure compliance with relevant laws, regulations, and ethical standards governing fundraising activities. Uphold principles of transparency, accountability, and donor privacy in all fundraising efforts.

What We need from you:

• Bachelor's degree Marketing, Digital Marketing, Advertising, or a related field.
• Minimum 3–5 years of experience in digital marketing or fundraising, preferably in the NGO, social impact, or e-commerce sector.
• Proven track record in managing paid media campaigns (Meta Ads, Google Ads, or other digital channels) with measurable ROI.
• Experience in website management and coordination with vendors for UI/UX improvement, website maintenance, or revamp projects.
• Strong understanding of SEO, analytics, and digital performance metrics (Google Analytics, Meta Business Suite, etc.).
• Hands-on experience using crowdfunding platforms, CRM systems, or digital fundraising tools.
• Familiarity with CMS platforms (e.g., WordPress) and basic understanding of UI/UX best practices.
• Ability to interpret and visualize data for actionable insights.
• Strong data storytelling and presentation skills.

Location: Jakarta

Save the Children encourages qualified candidates to apply regardless of religion, race, gender, sexual orientation, or disability.