Brand Growth Manager

6 days ago

Bandung, West Java, Indonesia PT Upscale Digital Indonesia Full time 80,000,000 - 120,000,000 per year

Role overview:

We're looking for a hands-on Brand Growth Manager who's
able to
join immediately (without notice)
to partner with client brands and own their performance growth using Upscale's services. You will design and execute full-funnel strategies across TikTok and Shopee — with emphasis on live shopping, content funnels, KOL & affiliate activation, and paid campaigns. You will coordinate internal teams (livestream producers, content creators, performance ads, analytics) and external partners (KOLs, affiliates) to deliver predictable and scalable results.

Key responsibilities:


•Develop and lead full-funnel growth strategies for clients on TikTok and Shopee (awareness → consideration → conversion → retention).


•Design and scale live shopping strategies: format, timing, promo mechanics, script & flow, host coaching, and post-live follow-up.


•Own content strategy and calendar: short-form TikTok content, product teasers, UGC direction, and creative testing.


•Build and manage KOL & affiliate strategies: recruitment, briefing, commission structures, performance tracking, and optimization.


•Plan and optimize paid media across TikTok Ads and Shopee Ads: targeting, creative tests, bidding, budget allocation, and ROAS optimization.


•Monitor, analyze, and report performance; translate data into actionable growth plans.


•Coordinate cross-functional teams to execute campaigns (livestream ops, content production, creative, performance, analytics, client servicing).


•Act as the primary strategic contact for assigned clients — run performance reviews, present growth roadmaps, and manage expectations.


•Run A/B tests, conversion rate optimizations on product detail pages (PDP), and recommend merchandising/UX changes in partnership with clients.


•Build playbooks and scale repeatable tactics across similar categories.

Required qualifications:


•3+ years of experience in growth/brand/campaign roles for e-commerce or agency environments (mid-to-senior level).


•Deep operational knowledge of TikTok ecosystem (organic + TikTok Shop + TikTok Ads) and Shopee (Shopee Live, Seller Center, Shopee Ads).


•Proven track record running successful live commerce campaigns and measurable GMV growth.


•Strong understanding of content funnels, KOL & affiliate activation, and paid media optimization.


•
Data-driven: able to analyze performance (ROAS, GMV, conversion rate, AOV, CAC) and make strategic decisions.


•Proficient with Excel; experience with BI tools, Google Analytics, and platform analytics is preferred.


•
Excellent stakeholder communication and project management skills.


•Comfortable managing multiple clients concurrently and working in a fast-paced agency setting.


•
Fluent in Indonesian; English proficiency for platform documentation and reporting is a plus.

Preferred:


•
Experience leading teams or mentoring juniors.


•
Existing network of KOLs/influencers and affiliate partners in Indonesia.


•
Certifications in TikTok For Business or Shopee training programs.

What we offer:


•Competitive salary + performance bonus.


•Health benefits and paid time off.


•
Growth opportunities in a scaling agency environment.


•Collaborative, creative team based in Bandung.


•Opportunity to work with diverse brands and shape Indonesia's live commerce ecosystem.

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