Brand Marketing Manager

7 days ago

Bandung, West Java, Indonesia PT Holycatlabs Indonesia Full time 12,000,000 - 300,000,000 per year

Key Responsibilities:

  • Brand Strategy Development: Develop and implement effective brand marketing strategies that align with overall business goals and objectives.
  • Budget and Resource Management: Manage brand budgets efficiently, ensuring the allocation of resources maximizes ROI for all marketing and branding activities.
  • Event and Campaign Execution: Support the planning and execution of marketing events and product launches, ensuring seamless integration with broader brand strategies.
  • Content Creation: Develop compelling content, including social media posts, advertisements and promotional materials to engage with target audiences and drive brand awareness.
  • Market Analysis: Monitor and analyze market trends, consumer behavior and competitor activities to identify opportunities for brand growth and innovation.
  • KOL & Influencer Handling: Identify, recruit, brief, manage, and evaluate Key Opinion Leaders and influencer partners to amplify campaign reach and strengthen brand positioning
  • Ads Optimization & Scaling: Optimize paid advertising performance through audience segmentation, retargeting, creative iteration, and conversion funnel improvement using platforms like Meta Ads Manager and TikTok Ads.
  • Cross-functional Collaboration: Coordinate with internal teams (e.g., product development, sales and marketing) to ensure consistent brand messaging and alignment across all initiatives
  • Industry Trends Monitoring: Stay up-to-date with industry trends and competitor activities to identify new opportunities and threats to the brand.

Requirements:

  • Bachelor's degree in Marketing, Business or a related field.
  • Minimum of 3-5 years of experience in brand management or marketing, preferably in the FMCG industry, particularly within pet care.
  • Proven experience in developing and executing integrated marketing campaigns and brand strategies.
  • Strong understanding of brand positioning, consumer behavior and marketing strategies.
  • Proficiency in creating and managing engaging content across multiple platforms, including social media and traditional advertising.
  • Excellent analytical skills with the ability to translate market data into actionable insights and strategies.
  • Creative and innovative mindset with a passion for identifying new business opportunities and driving brand growth.
  • Highly organized with attention to detail and the ability to manage multiple projects simultaneously.

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