Buyer (FMCG)

7 days ago

Jakarta, Jakarta, Indonesia AlloFresh Full time 500,000,000 - 1,000,000,000 per year

The Category Manager (FMCG) is responsible for developing and executing the category strategy to drive sales growth, profitability, and overall performance of assigned product categories. This role manages the end-to-end category lifecycle, including assortment planning, pricing, promotions, supplier negotiations, and performance analysis.

Key Responsibilities

1. Category Strategy & Planning

  • Develop category strategies aligned with business goals to grow sales, margin, and market share.
  • Analyze market trends, competitor activities, and customer insights to optimize category performance.
  • Identify opportunities for assortment expansion, new product introductions, and category innovation.

2. Assortment, Pricing & Promotion Management

  • Define and manage the product assortment mix based on demand, profitability, and customer behavior.
  • Set and monitor pricing strategies to ensure competitiveness and margin achievement.
  • Plan and execute promotional calendars, campaigns, and deals in partnership with Marketing and Operations.
  • Evaluate promotion effectiveness and optimize future campaigns.

3. Supplier & Vendor Management

  • Build strong relationships with suppliers, distributors, and brand principals.
  • Lead commercial negotiations for pricing, trading terms, volume deals, and marketing support.
  • Manage vendor performance, including fill rate, service level, and on-time delivery.
  • Collaborate with Finance to manage budgets, rebates, and claims.

4. Inventory & Forecasting

  • Work closely with Supply Chain and Inventory teams to ensure optimal stock levels.
  • Review sales forecasts, demand trends, and purchase plans to prevent overstock or stock-outs.
  • Monitor SKU performance and recommend rationalization or discontinuation when needed.

5. Performance Monitoring & Analysis

  • Track category KPIs such as sales, margin, GMROI, inventory turnover, and fill rate.
  • Conduct regular business reviews and provide insights to senior management.
  • Identify growth opportunities and corrective actions to improve category profitability.

6. Cross-Functional Collaboration

  • Partner with Marketing for category campaigns, brand activations, and digital merchandising.
  • Work with Operations/Warehouse teams to ensure product availability and quality standards.
  • Coordinate with Finance, Supply Chain, and Data teams for planning and reporting activities.

Qualifications

  • Bachelor's degree in Business, Marketing, Supply Chain, or related fields.
  • 5+ years of experience in category management, merchandising, or buying—preferably in FMCG or retail.
  • Strong analytical skills with proficiency in data analysis and Excel.
  • Excellent negotiation, communication, and vendor management skills.
  • Strategic thinker with strong commercial acumen.
  • Experience in e-commerce or modern trade is an advantage.

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