Marketing Director
5 days ago
Placement: North Jakarta
Status: Permanent
Job Description:
- Develop and execute both short-term and long-term branding strategies to strengthen overall brand equity.
- Design and manage integrated marketing strategies across ATL, BTL, and digital channels.
- Oversee the execution of market research, consumer insights analysis, and competitive benchmarking to identify growth opportunities.
- Collaborate closely with Sales and Product Development teams to ensure alignment between product positioning and branding strategies.
- Build and maintain a strong corporate image through effective corporate communications and public relations initiatives.
- Drive brand awareness and customer loyalty through impactful and consistent communication programs.
- Evaluate the effectiveness of branding and marketing initiatives using performance metrics and data-driven insights.
- Lead, mentor, and develop the branding and marketing team to enhance overall capability and performance.
Requirements:
- Proven track record of successfully launching new products.
- Proficient in
Mandarin and English
(both oral and written). - Minimum
2+ years of experience
Solid background in
multinational FMCG companies
or related industries. - Currently holding a
Director-level position
, or at least
5+ years of experience
as a
Senior Manager or General Manager
in branding or marketing.
Budget: Rp. 90,000,000 - Rp. 120,000,000 (Gross)
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