Manager Marketing

5 days ago

Pagedangan Banten, Indonesia PT Indonesia Consultindo Global Full time 25,000,000 - 50,000,000 per year

Deskripsi pekerjaan

Tugas dan tanggung jawab :

  1. Analisis Pasar & Brand Positioning

  2. Melakukan riset pasar, tren industri skincare, serta analisis perilaku konsumen.

  3. Mengidentifikasi peluang pengembangan produk, layanan, dan strategi komunikasi.

  4. Menentukan positioning brand yang konsisten dan relevan dengan target audiens.

  5. Perencanaan & Strategi Marketing

  6. Menyusun strategi pemasaran jangka pendek & panjang untuk pertumbuhan bisnis.

  7. Merancang campaign kreatif yang mendukung tujuan brand dan target omzet.

-Berkolaborasi dengan tim kreatif, KOL Specialist, dan tim host live dalam perencanaan distribusi campaign.

  1. Pengembangan & Monitoring Campaign

  2. Memimpin proses brainstorming, memastikan ide campaign sesuai brand identity.

  3. Mengawasi eksekusi campaign dari awal hingga akhir.

  4. Memantau performa kampanye secara real-time, menganalisis ROI, dan memberikan rekomendasi perbaikan.

  5. Brand Management & Creative Direction

  6. Membina dan mengarahkan tim kreatif (content creator, desain grafis, video editor).

  7. Memastikan seluruh output konten selaras dengan brand guideline dan standar kualitas perusahaan.

  8. Koordinasi Lintas Divisi & Problem Solving

  9. Menjadi penghubung antara tim kreatif, marketing, dan owner dalam menyelesaikan tantangan operasional maupun strategis.

  10. Mengidentifikasi hambatan internal yang memengaruhi performa tim serta memberikan solusi inovatif dan efektif.

Kualifikasi :

  1. Minimal S1 Marketing, Komunikasi, Manajemen Bisnis, atau bidang terkait.

  2. Pengalaman min. 3 tahun di bidang marketing/brand management

  3. Berpengalaman dalam industri skincare/beauty lebih diutamakan.

  4. Berpengalaman sebagai performance marketing menjadi nilai plus

Kemampuan & Keahlian


• Pemahaman mendalam tentang brand strategy, marketing funnel, dan consumer behavior.


• Mampu membuat strategi berbasis data dan menerjemahkannya ke eksekusi kreatif.


• Terampil dalam analisis pasar dan penggunaan tools digital marketing (Google Analytics, Meta Ads Manager, dsb.).


• Leadership yang kuat, komunikasi efektif, serta mampu memimpin tim lintas fungsi.

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