PR & Partnership Specialist

Job Summary

The PR & Partnership Specialist will be the primary driver of
Primuse's public visibility
and external collaborations. This role is crucial for proactively securing positive earned media, crafting compelling brand narratives, and establishing strategic, mutually beneficial partnerships and sponsorships that amplify the brand's reach and credibility. The ideal candidate is an exceptional communicator, a skilled negotiator, and a proven relationship builder with a strong sense of what makes a story newsworthy.

Key Responsibilities

I. Media Relations & Press Strategy

• Build and Maintain Relationships:
  Cultivate and nurture strong working relationships with key journalists, editors, bloggers, and industry influencers across relevant media sectors.
• Proactive Pitching:
  Develop and execute creative media outreach strategies, proactively pitching compelling story angles, product announcements, and thought leadership pieces to secure high-value
  earned media coverage
  .
• Content Creation:
  Write, edit, and distribute high-impact
  Press Releases
  , media alerts, Q&As, talking points, and briefing materials. Ensure all external communications maintain a consistent and accurate brand voice.
• Media Response:
  Manage and coordinate all incoming media inquiries and interview requests, preparing internal spokespersons with necessary information and context.
• Monitoring & Reporting:
  Track, analyze, and report on media coverage and PR campaign performance, providing actionable insights to senior leadership.

II. Strategic Partnerships & Sponsorships

• Identify Opportunities:
  Research, evaluate, and prioritize strategic brand partnership, co-marketing, and
  sponsorship opportunities
  that align with Primuse's target audience and business objectives.
• Negotiation & Vetting:
  Lead the negotiation of partnership terms, contracts, and deliverables to ensure clear value exchange and ROI for Primuse.
• Relationship Management:
  Oversee the execution and ongoing health of all brand collaborations, acting as the primary point of contact and ensuring partners adhere to brand guidelines.
• Content Collaboration:
  Work with partners to develop joint content, case studies, webinars, and promotional assets to maximize mutual benefit.

III. Communications & Brand Support

• Crisis Management:
  Assist in the development and execution of reactive communication plans to protect the brand's reputation during unforeseen circumstances or sensitive issues.
• Thought Leadership:
  Identify opportunities for Primuse executives to participate in industry events, speaking engagements, and written contributions to elevate their profile as industry experts.
• Cross-Functional Alignment:
  Collaborate closely with the Marketing, Product, and Sales teams to ensure PR and partnership activities support major company launches and goals.

Required Qualifications

• Education:
  Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field.
• Experience:
  3+ years of progressive experience in Public Relations, Media Relations, or Communications, ideally within a brand environment or PR agency.
• Skill Set:
• Exceptional Writing:
  Proven ability to write clear, compelling, and grammatically flawless media materials (press releases, pitches, etc.).
• Networking:
  Established network of media contacts is a strong plus.
• Negotiation:
  Demonstrated ability to negotiate partnership agreements and secure placements.
• Strategic Thinking:
  Ability to link PR and partnership efforts directly to business outcomes and brand strategy.
• Tools:
  Proficiency with media monitoring and reporting tools (e.g., Cision, Muck Rack, Google Analytics).