Marketing Communication Manager

6 days ago

Bali, Indonesia Private Advertiser Full time 9,000,000 - 12,000,000 per year

An Ice Cream Manufacture looking for Marketing Communication Manager. Below are the duties and responsibilities:

Key Responsibilities:

Brand Awareness & Communication Strategy


• Develop and implement marketing communication plans to increase brand awareness for both the company and the founder as an industry thought leader.


• Define brand positioning, key messaging, and storytelling frameworks.


• Work closely with the marketing team to create integrated campaigns across digital, social media, PR, and offline channels.

Founder's Personal Brand Development


• Strategically build the founder's presence on LinkedIn, Instagram, and other relevant platforms through engaging content, thought leadership, and storytelling.


• Manage personal branding initiatives, including interviews, guest articles, speaking engagements, and collaborations.


• Create and maintain an editorial calendar for personal brand content, ensuring consistent and high-quality messaging.

Content Creation & Social Media


• Oversee the creation of compelling content for social media, website, blog, press releases, and newsletters that align with brand values and campaign goals.


• Work with designers and content creators to ensure visually appealing and engaging marketing assets.


• Manage and optimize social media presence across key platforms, engaging with audiences and tracking performance.

PR & Media Relations


• Develop PR strategies to enhance media coverage and brand credibility.


• Establish and nurture relationships with journalists, influencers, and key opinion leaders.


• Craft press releases, media kits, and pitches to position the company and founder in relevant publications.

Campaign Management & Partnerships


• Plan and execute brand awareness campaigns, including influencer collaborations, partnerships, and events.


• Monitor campaign effectiveness and optimize based on data insights.


• Identify brand collaboration opportunities to strengthen the company's reputation and expand reach.

Event & Community Engagement


• Organize and manage events, brand activations, and networking opportunities to enhance brand visibility.


• Represent the company and founder at industry events, ensuring strong positioning.


• Develop strategic partnerships to increase credibility and brand reach.

Analytics & Performance Tracking


• Track and report on key brand awareness and engagement metrics.


• Conduct market research to understand audience perception and improve messaging.


• Adjust strategies based on analytics to improve reach, engagement, and brand sentiment.

Qualifications & Skills:


• 3-5 years of experience in Marketing Communications, PR, Social Media, or Brand Management.


• Strong storytelling and content creation skills for digital platforms.


• Experience in personal branding and building thought leadership.


• Understanding of social media algorithms, engagement strategies, and PR best practices.


• Excellent written and verbal communication skills.


• Ability to work independently, manage multiple projects, and collaborate cross-functionally.


• Familiarity with tools like Canva, Meta Ads, Google Analytics, and scheduling tools is a plus.

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