Trade Marketing Specialist

2 weeks ago

Tangerang, Banten, Indonesia PT. Inovasi Pangan Nusantara Full time

Responsibilities:

  1. Perencanaan Strategi Trade Marketing: Menyusun dan mengimplementasikan strategi trade marketing tahunan dan bulanan berdasarkan target penjualan, kategori produk dan karakteristik channel.
  2. Pengembangan & Eksekusi Program Promosi: Merancang dan mengeksekusi berbagai program promosi (consumer promo, display competition, bundling, activation event, dan sampling) untuk meningkatkan penjualan dan brand visibility di pasar.
  3. Manajemen Proyek & Event Promosi: Mengkoordinasikan seluruh proses pelaksanaan program, mulai dari konsep, perencanaan, negosiasi vendor, produksi material promosi, hingga eksekusi di lapangan serta memastikan setiap proyek berjalan sesuai timeline dan anggaran.
  4. Analisis & Evaluasi Program: Melakukan analisis efektivitas program promosi (ROI, sales uplift dan market feedback), menyusun laporan evaluasi hasil program serta memberikan rekomendasi perbaikan untuk kampanye berikutnya.
  5. Manajemen Anggaran: Mengelola dan memonitor penggunaan anggaran promosi secara efisien, termasuk memastikan realisasi biaya sesuai rencana, melakukan evaluasi efektivitas pengeluaran, dan menyusun laporan keuangan terkait program promosi.
  6. Kolaborasi Lintas Departemen: Bekerja sama dengan tim Sales, Marketing dan Key Account untuk menyelaraskan strategi promosi, memaksimalkan aktivitas brand di pasar serta memastikan komunikasi dan implementasi berjalan efektif.
  7. Supervisi Tim Lapangan & Vendor: Memimpin dan mengawasi tim merchandising dan promoter di area, memastikan pelaksanaan program sesuai dengan standar perusahaan serta berkoordinasi dengan vendor eksternal terkait material promosi, event dan eksekusi lapangan.
  8. Monitoring Implementasi di Lapangan: Melakukan kunjungan rutin ke area untuk memastikan program promosi berjalan dengan baik, memantau visibilitas produk di outlet dan mengidentifikasi peluang perbaikan di area distribusi maupun display.
  9. Pengelolaan Material Promosi (POSM): Mengatur distribusi, stok dan penggunaan material promosi (POP, poster, banner, display rack, dummy dan sejenisnya) serta memastikan efektivitas penggunaannnya di lapangan
  10. Analisis Data Pasar & Kompetitor: Menggunakan data pasar (Nielsen dll) untuk memantau kinerja kategori, aktivitas competitor serta peluang pengembangan program promosi baru.
  11. Pengembangan Tim & Pelatihan: Membimbing dan mengembangkan kemampuan tim trade marketing dan promoter agar memiliki pemahaman yang kuat terkait brand, produk serta kemampuan eksekusi yang efektif di lapangan.

Requirements:

  • Minimum S1 Komunikasi, Marketing dan sejenisnya
  • Pengalaman minimal 3 tahun di posisi yang sama
  • Pengalaman di Food Industri, FMCG, Baby Product diutamakan
  • Memiliki kemampuan analisa, interpersonal, dan komunikasi yang sangat baik
  • Penempatan Green Lake City, Tangerang
  • Bisa bergabung secepatnya

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