Brand Strategist

4 days ago


Jakarta, Jakarta, Indonesia Luminare Consulting Full time

About Luminare Consulting:

We are a leading consulting firm specializing in marketing strategy and execution. Our team is dedicated to helping businesses grow and thrive in today's competitive market.

Job Description:

We are seeking a highly experienced Chief Marketing Officer (Retail) to lead our marketing efforts and drive business growth. The ideal candidate will have a proven track record of success in market planning, market research, and brand development.

Responsibilities:

  • Develop comprehensive marketing strategies that align with business objectives and market trends.
  • Build and strengthen our brand presence across all channels, ensuring consistent messaging and visual identity.
  • Oversee digital marketing efforts, including online campaigns, social media, and website optimization to drive customer engagement and sales growth.
  • Conduct market research to identify emerging trends, consumer behaviors, and opportunities for business growth. Use data-driven insights to refine marketing strategies.
  • Collaborate with the sales team to drive marketing initiatives that support sales growth. Lead the development of promotional campaigns, events, and partnerships to generate revenue.
  • Lead and mentor a high-performing marketing team, fostering a culture of creativity, innovation, and excellence.
  • Work closely with product, operations, and sales teams to ensure alignment of marketing initiatives with overall business goals.

Qualifications:

  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • Proven experience in market planning, market research, and developing marketing strategies with minimum 10 years of experience.
  • Strong skills in public relations, brand development, and marketing management.
  • A successful track record of driving sales growth through innovative marketing initiatives.
  • Proficiency in both offline and online marketing.
  • Excellent written and verbal communication skills.
  • Deep understanding of consumer brand marketing trends and the retail sector.
  • A creative and strategic thinker with a growth mindset, capable of driving innovation.

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