Influencer Marketing Strategist
2 days ago
**Job Overview:**
Ruangguru is seeking a highly skilled Influencer Marketing Strategist to join our team. As a key member of our marketing department, you will be responsible for building and maintaining strong relationships with Key Opinion Leaders (KOLs) and developing effective influencer marketing strategies that drive brand awareness and engagement.
**Key Responsibilities:**
- Relationship Management: Build and maintain strong relationships with KOLs, ensuring they are engaged and aligned with our brand's goals.
- Campaign Planning & Execution: Develop and execute influencer marketing strategies and campaigns that meet our brand objectives.
- Content Coordination: Oversee content creation, ensuring it aligns with our brand standards, and collect and review content from KOLs before it goes live.
**Requirements:**
- Bachelor's degree in Marketing, Communication, Public Relations, or related field.
- Proven experience as a KOL specialist.
- Strong understanding of social media platforms and influencer marketing trends.
- Excellent communication and negotiation skills.
- Ability to manage multiple projects and meet deadlines.
- Analytical skills for interpreting data and campaign performance.
**Preferred Skills:**
- Social media management tools (e.g., Hootsuite, Sprout Social).
- Influencer tracking and analytics platforms (e.g., Traackr, Upfluence).
- Content management systems (CMS) and collaboration tools.
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