Marketing Strategist

1 week ago


Jakarta, Jakarta, Indonesia Indriver Full time

We are seeking a highly experienced Marketing Strategist to join our team at inDrive. This role will focus on developing and executing localized marketing strategies for the Indonesian market, driving growth and brand awareness.

About the Role
  • Develop and implement localized marketing plans tailored to the unique needs of Indonesia.
  • Craft and execute campaigns to drive growth and brand awareness.
  • Analyze market trends to ensure continued success.

The ideal candidate will have experience in consumer market analysis, annual marketing planning, acquisition and retention approaches, regional budget planning, and media management.

Responsibilities
  • Conduct consumer market analysis and geo choices.
  • Develop annual marketing plans.
  • Pursue acquisition and retention strategies.
  • Manage regional budgets and MAU CAC targets.
  • Determine the most effective marketing mix by country or city performance.
  • Oversee media and car branding initiatives.
  • Manage product marketing CJM.
  • Analyze product funnels, generate hypotheses, and execute tests.
  • Drive balanced supply-demand via 360 campaigns.
  • Plan and execute drivers marketing initiatives.
  • Support regional partnerships and new channels.
  • Lead cross-functional alignment and projects execution at the regional level.


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