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Brand Leadership Expert

1 week ago

Jakarta, Jakarta, Indonesia ASTRO Full time
Job Description

A dynamic opportunity has arisen for a highly motivated and experienced professional to join ASTRO as Brand Leadership Expert.

The successful candidate will be responsible for leading the development and implementation of brand strategies, positioning, and identity across all internal and external touchpoints.

  • Brand Strategy:
    • Develop and refine ASTRO's brand strategy to establish a distinct market presence.
    • Evaluate and optimize brand consistency across digital, offline, and in-app experiences.
    • Continuously evolve brand positioning to stay relevant to Indonesian consumers.

Cross-Functional Collaboration:

  • Work closely with internal teams to ensure brand consistency across consumer-facing channels.
    • Social Media & Influencers: Ensure influencers and content align with brand identity.
    • Growth & Performance Marketing: Collaborate on organic and paid strategies to boost awareness.
    • Partnerships & Collaborations: Identify and execute co-branding opportunities with strategic partners.

Organic Traffic Growth:

  • Develop and implement strategies to drive organic traffic through brand storytelling and content marketing.
  • Optimize social media, SEO, and PR efforts to increase visibility and engagement.
  • Track and analyze organic growth metrics to refine strategies for continuous improvement.

Requirements:

  • Bachelor's degree in Marketing, Business, or a related field (MBA preferred).
  • 8+ years of experience in brand management or marketing, with a focus on digital and organic growth.
  • Proven experience in leading large-scale market moment campaigns.
  • Strong understanding of consumer insights, with the ability to turn data into actionable brand strategies.
  • Excellent stakeholder management and team leadership skills.
  • Ability to influence cross-functional teams and prioritize initiatives that align with brand goals.
  • Highly motivated, self-driven, and organized with a strong ability to follow through on complex projects.
  • Excellent verbal and written communication skills in both Bahasa Indonesia and English.
  • Experience with brand health monitoring tools and analysis.