Senior Marketing Executive

6 months ago


Jakarta, Indonesia PT Aisensum Bigdata Analytics Full time

At AiSensum, we are an AI-powered marketing agency offering AI Creatives, Creative Services, KOL, and Performance Marketing. Our mission is to enhance marketing effectiveness through AI.

We believe in the transformative power of data to revolutionize ads in today's digital marketing landscape. Our diverse team of AI Scientists, Digital Performance Marketers, and Market Researchers have collaboratively developed several AI Helpers like AiLab+, AdVi, and AdGen. Our Human+AI interface helps clients achieve their marketing goals. Join our dynamic team and learn from the best in the Digital Marketing & Artificial Intelligence Industry

**MARKETING SENIOR EXECUTIVE**

**Requirements**:

- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum 3 years of relevant experience with strong understanding of advertising industry.
- Experience conducting market research and analyzing customer needs.
- Excellent written and verbal communication skills.
- Ability to develop and execute effective marketing campaigns.
- Strong analytical skills and experience using data to inform product and marketing decisions.
- Experience working with cross-functional teams, including product development, sales, and customer success.
- A results-driven attitude and the ability to meet tight deadlines.

**Work Scope**
- Work closely with Business Development (Sales & Marketing) team and Director to define and develop go-to-market strategies, to generate high-quality inbound leads for Business Development team through marketing efforts.
- Ensure the website is up to date and reflects our target audience of Digital teams in Enterprise companies. Be able to implement strategies based on 3 core pillars
- ICP: Identifying the Ideal customer profile
- Product Manifesto: Play a pivotal role in preparing the product manifesto
- Broadway Show: Be able to implement various marketing activities week on week aimed at the ICP
- Collaborate with the sales and customer success teams to create content that helps close deals and retain customers.
- Run full-funnel campaigns, Top (Increase Awareness), Mid (Generate leads), Bottom (Conversions), and measure performance of digital marketing efforts using a variety of analytics tools (Google Analytics, Facebook Business Manager. Launch paid ads on Google Adwords, Facebook, etc. to increase company and brand awareness. Monitor & optimize the performance of paid ads and the quality of incoming leads
- Be actively involved in SEO efforts (keyword, image optimization, etc.)
- Ensure AiSensum is among the top Digital Marketing agencies in Indonesia
- Write engaging content & create mood boards for Social Media posts, podcasts, and videos
- Collaborate with the visual designer and Aisensum team to create engaging content and videos.
- Monitor the ongoing company presence on social media platforms (LinkedIn, Instagram, Google, Tiktok, Facebook, etc.), and track improvement on the number of followers, engagement rates, etc
- Improve Aisensum visibility by getting invited to be speakers at events, podcasts, and conferences.
- Join awards and target to get awards from leading magazines and websites
- Establish partnerships with brands or media to significantly raise awareness about the company
- Ensure seamless handling of the external event partnership process

**Benefits**
- Private health insurance
- Get constant trainings by Digital Marketing Professionals on all digital channels, Data-Driven Marketing Decisions, Big Data Analytics & Digital Marketing
- Hybrid working

**Get to know us better at**

Pay: Rp800,000,000 - Rp1,200,000,000 per month

**Education**:

- S1 (required)

**Experience**:

- Marketing: 3 years (required)

**Language**:

- English (required)



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