Mx B2B Marketing
3 days ago
**Résumé du poste**
1. Optimiser l'impact du marketing en élaborant la stratégie de communication intégrée relative aux nouveaux produits et des ICP marketing conformément à la stratégie d'entreprise et de produit.
2. Favoriser une communication marketing continue en fixant des objectifs et des orientations marketing cohérents à l'intention des départements marketing concernés (relations publiques, digital, médias, campagnes, etc.)
**Rôle et Responsabilités**
1. [Communication strategy setting] Participate in the environment analysis of market, competitor and product and conduct competitor benchmarking required for setting communication strategy.
2. [Campaign planning] Participate in the creative concept planning of multi-dimensional campaigns that touch various consumer touch points.
3. [Brand strategy development] Participate in the market research and benchmarking of the strategies and naming status of competitors that are needed for developing brand strategies.
**Skills and Qualifications**
- Develops professional expertise by complying with company policies and procedures
- Works on problems of moderate scope where analyzing situations or data requires a review on various factors
- Exercises judgment within defined procedures and practices to determine appropriate action
- Normally receives general instructions on routine work with detailed instructions on new projects or assignments
- Generally requires a bachelor's degree with a minimum 2 years related experience, or advanced degree without experience
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