Brand Marketing Lead

3 weeks ago


Jakarta, Indonesia Hangry Indonesia Full time

Company Description

Hangry is a multi-brand restaurant company that serves great foods through food delivery channels. We own several food brands ranging from fried chicken to coffee. We focus on designing very tasty, consistent, and affordable foods for the mass market. Our recipes have gone through tons of testing to ensure each bite is delicious. Why is our name Hangry? It's for everyone in our team to be reminded every day that our customers are hungry and angry, so the food better is damn good and reaches fast.

**Job Description**:

- Develop & ensuring excellent execution of solid marketing plans (set strategy, target, budget, and activities) to build one of Hangry’s most robust brand portfolios continuously. The scope, includes, but not limited to: touchpoints identification, ads strategy, digital marketing, and visual development.
- Manage the success of NPLs and product initiatives
- Ensuring the achievement of set targets within the allocated budget
- Analyze business data and insights, then translate them into actionable steps
- Collaborate with various divisions & external parties to ensure smooth execution
- Provide mentorship, guidance, and career development of team members (for lead level)

**Qualifications**:

- Possess strong analytical skills and the ability to translate insights into the creative business solutions
- Min. 3 years of marketing experience in F&B / FMCG / online food platforms
(grabfood/gofood/shopeefood)
- S1 graduate from business/marketing/communications major
- Able to collaborate well with team members and creative agencies
- Deep understanding of the marketing field (KPIs, consumer trends & behaviour, touchpoints) and creative process (visuals, ads, production, campaign creation)
- Good project management and agility in responding to changes and current trend
- Proficient in operating GSuite: Slides, Sheets, Docs

Additional Information

What’s it like working at Hangry?

At Hangry we are energetic, fast-paced, passionate, progressive, and collaborative.

Benefits and perks of working with us include:

- Compensation: Bonuses, Competitive salaries
- Lifestyle: Casual dress code, Flexible hours
- Progression: Professional development
- Welfare: Health insurance



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