VP of Brand Marketing

3 days ago

Jakarta, Jakarta, Indonesia Michael Page Full time
  • New role
  • Hybrid working environment

About Our Client

Not a newcomer in the F&B industry, our client is looking to bring on board a seasoned VP Brand Marketing who will report to the CMO. With stores across all cities in Indonesia, and aggressive plan for 2025, they are in rapid growth.

Job Description

Reporting to the CMO, you will be responsible for leading a team of at least 10 people and overseeing the brand strategy and marketing for the business. Other responsibilities include:

  • Driving consistency across all market channels and building a strong brand presence in Indonesia.
  • Conducting market analysis to identify trends, insights, competitive landscape, and using these findings to form strategic marketing plans.
  • Overseeing the development and maintenance of the brand identity.
  • Introducing and implementing strategies to strengthen brand recognition, loyalty, and engagement among target audiences.
  • Designing and executing integrated marketing campaigns that support business objectives and drive brand awareness, acquisition, and retention.
  • Supporting new product development by bringing insights and testing the products in the local market.
  • Leading and mentoring a high-performance marketing team and fostering a collaborative and respectful culture.
  • Introducing branding strategies and being involved in the ATL and BTL initiatives.
  • Managing the brand marketing budget, ensuring the right allocation of resources across all initiatives.
  • Executing strong internal and external communications with all stakeholders to develop clear market positioning.
  • Developing short-term and long-term plans and budgets for overall marketing programs to align with the company's objectives.
  • Working with external agencies, partners, and media to execute brand activation and PR initiatives.
  • Representing the brand at events, speaking engagements, and in high-level discussions with C-level executives and investors.
  • Staying ahead of industry trends and shifts in consumer behavior to ensure the brand remains competitive.

The Successful Applicant

Our client is looking for Indonesians with a strong background in brand building.

Other requirements include:

  • At least 8 years of management experience in brand marketing, with MNC and FMCG experience preferred. If you have combined working experience in FMCG and F&B, you are welcome to apply.
  • Excellent communication in Bahasa and English.
  • A total of at least 12+ years of working experience in the marketing field.
  • A Master's degree or MBA from a top-tier business school is optional, but a Bachelor's in a related degree is a must.
  • Experience in start-ups or working with big successful brands with limited budgets.
  • Proven experience in developing and executing successful brand strategies and marketing campaigns.
  • Understanding of market research, data analytics, and consumer behavior.
  • Strong leadership with excellent influencing, communication, and presentation skills.
  • Strong ability to set clear measurable objectives, delegate responsibilities, assess, recognize, and reward performance.
  • Drive and hunger to achieve results; independent, self-starter, and initiative, with the ability to work in a fast-paced and ambiguous environment.
  • Entrepreneurial mindset with a great personality and ability to make decisions.
  • Excellent business acumen and willingness to be hands-on and work within tight deadlines.
  • High commitment, motivation, and flexibility.
  • Willingness to work on weekends due to the nature of the industry.

What's on Offer

This role offers an exciting opportunity for a visionary leader to shape the future of a brand and drive impactful marketing strategies that influence the company's growth and success. Plus, this is a hybrid role.

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