Brand Development and Marketing Lead

5 days ago


Jakarta, Jakarta, Indonesia Serial Full time

About Us:

Serial is a dynamic lifestyle company and exclusive distributor of premium drinkware products in Indonesia. We are committed to delivering exceptional customer experiences and building strong relationships with our partners and stakeholders.

The Opportunity:

We are seeking a talented Brand Development and Marketing Lead to join our team and drive growth and innovation within our organization. This individual will be responsible for leading our brand development efforts, developing marketing strategies, and managing our marketing budget.

Main Responsibilities:

  • Develop and Execute Brand Strategies: Create and implement comprehensive brand development plans that align with our business objectives and drive results.
  • Manage Marketing Budget: Oversee the marketing budget, ensuring effective allocation and utilization of resources to drive maximum impact.
  • Lead Cross-Functional Teams: Collaborate with cross-functional teams to develop and execute marketing initiatives, ensuring alignment with overall business strategy.
  • Analyze and Optimize Performance: Monitor and analyze campaign performance, identifying areas for improvement and implementing changes to optimize results.
  • Stay Up-to-Date with Industry Trends: Stay current with industry trends, technologies, and best practices, applying this knowledge to drive innovation and growth within our organization.

Requirements:

  • Education: Bachelor's degree in Marketing, Business Administration, or a related field. MBA or Master's in Marketing is a plus.
  • Experience: Minimum of 8-10 years of experience in marketing, with at least 4 years in a leadership role. Experience in lifestyle, retail, or consumer goods sectors is preferred.
  • Brand Positioning Expertise: Proven track record in brand development and positioning within a competitive market, ideally with premium or lifestyle products.
  • Experience in Communications & Social Media: Demonstrated success in developing social media and communications strategies, ideally on Instagram or similar platforms, with a strong understanding of digital engagement tactics.
  • Digital Marketing Skills: Knowledge of digital marketing tools, including paid social, email marketing, and online advertising, with an analytical approach to measuring and optimizing campaign performance.
  • Campaign Planning & Execution: Demonstrated success in managing multi-channel campaigns, with experience in both digital and offline marketing strategies.
  • Process-Oriented Leader: Strong organizational skills with the ability to optimize workflows and introduce efficient processes that enhance team performance.
  • Firm Leadership Style: Strong leadership qualities with a decisive, guiding voice. Able to inspire, mentor, and align the team to maintain high standards and achieve marketing goals.
  • Analytical Skills: Ability to leverage data and insights to guide marketing strategy, evaluate performance, and make data-driven adjustments.
  • Excellent Communication Skills: Strong written and verbal communication skills, with the ability to build and maintain relationships with internal and external stakeholders.
  • Adaptability & Vision for Growth: A flexible approach to an evolving role with a forward-thinking mindset, capable of setting foundational strategies for future brand expansion.


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