Brand Associate Manager
4 days ago
**Key Responsibilities**:
- Assist Brand Manager in working closely with Principals to understand their needs and requirements
- Based on insights and knowledge create Shopper and Customer initiatives to drive topline and bottom line across the pillars of assortment, pricing, promotions, visibility (including planogram), SPG’s, retail marketing initiatives amongst others
- Working with Sales Team to ensure optimal execution of the above and adherence to key guidelines, keeping in mind field realities.
- In conjunction with Marketing, ensure Marketing Communication calendar is in sync and help to drive overall Shopper and Customer agenda.
- Work with Sales Team on channel expansion and new listing opportunities for categories and brands.
- Work closely with Demand Planning, Marketing, and Sales Team to refresh assortment based on Shopper, Consumer, Trade, and Competitive insights.
**Requirements**:
- Bachelor Degree in Management, Marketing or Business Administration
- Minimum 2 -4 years experience in a Marketing / Assistant Brand Manager role
- Minimum of 3 years relevant working experience in marketing, trade marketing field, preferred FMCG Company
- Must have experience working with external stakeholders (retail partners, activation agencies etc.)
- P&L exposure and working with large data sets is important.
- Industries of interest
- Baby, FMCG
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