Senior Brand Manager
6 months ago
**ABOUT**
Our client proudly manufactures and distributes signature-brand and principal-brand products. Our client's products are available across Indonesia through various channels, including food service, modern trade, and general trade, aiming to enhance the quality of Indonesian consumers' lives with a diverse portfolio spanning dairy, confectionery, meats and seafood, bakery, groceries, as well as fruits and vegetables. Our client fosters a performance-based culture with strong family values, considering employees as the key to their success and emphasizing the importance of developing their abilities and expertise for continued growth
**RESPONSIBILITIES**
- Handling brand awareness, product branding & developing promotion strategy.
- Formulating the brand strategy through the examination of economic indicators, tracking changes in supply and demand, identifying current and future customer needs, and ongoing monitoring.
- Maintaining customer relations through the organization and development of specific customer relations programs.
- Responsible for determining the company’s presence at conventions, annual meetings, trade associations, and seminars.
- Providing short
- and long-term market forecasts and reports by overseeing market research collection, analysis, and interpretation of market data.
- Accounting for developing new product development (NPD) in collaboration with related departments, including the evaluation of product samples until launch.
**QUALIFICATIONS**
- Graduated from bachelor’s degree in any major from a reputable university, with a minimum GPA of 3.00.
- Minimum of 2 years' experience as a Senior Brand Manager, preferably from an FMCG company.
- Experience in handling product launch, brand management, and P&L would be an added value.
- Excellent proficiency in English, both spoken and written.
- Proficient in computer literacy, including Microsoft Word, Excel, and PowerPoint.
- Possesses strong communication and negotiation skills, along with creativity, analytical abilities, organizational skills, and a strong personality.
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