Brand Associate
5 days ago
We’re JTI, Japan Tobacco International and **we believe in freedom**. We think that the possibilities are limitless when you’re free to choose. In fact, we’ve spent the last 20 years innovating, creating new and better products for our **consumers to choose from**. It’s how we’ve grown to be present in 130 countries.
But our business isn’t just business. Our business is our people. Their talent. Their potential. We believe **when they’re free** to be themselves, grow, travel and develop, **amazing things can happen for our business**.
That’s why our employees, from around the world, choose to be a part of JTI.** It is why 87% of employees feel happy working at JTI.** And why we’ve been awarded **Global Top Employer status, eight years running**.
So when you’re ready to choose a career you’ll love, in a company you’ll love, feel free to #JoinTheIdea.
**WHAT THIS POSITION IS ABOUT - PURPOSE**
Implement and execute of brand and consumer marketing strategic plan and ensure the brand value is delivered correctly; provide marketing activities report of brand performance and activation effectiveness; support the implementation of brand activation in order to ensure the programs conducted is align with brand strategies.
**WHAT WILL YOU DO - RESPONSIBILITIES**
**Brand Strategy**:
- Assist the implementation of brand image and brand guidelines to drive brand equity.
- Support the development of pricing strategy for appointed SKU and assist in an end-to-end process of product development to ensure the brand strategy in coherence with market trend.
- Manage projects on time and on budget based on respective SKUs in order to lead the end-to-end process of product launches.
**Review and Report**
- Review all information of respective SKUs (i.e. packaging, positioning, selling performance) to develop marketing report in order to monitor JTI's brands performance.
- Identify key business drivers and opportunities, analyzing and reporting on category/competitive trends and brand performance using internal data, 3rd party research and syndicated data (i.e. Nielsen) to generate key business insights and recommend actions.
**Brand Activation**
- Assist in design and develop promotion activities with consumer engagement and sales team to ensure the programs executed align with brand values and business objective.
- Partner with agencies and internal teams to help develop highly creative and cost-efficient campaigns.
- Support the initiatives development of creative assets, content, market research, website maintenance and optimization as activities to promote JTI's brands.
**Consumer Engagement Strategy Development & Implementation**
- Assist in creating consumer activation strategy based on consumer segmentation, brand direction, latest trend and competitor activity
- Program owner in assigned Region(s) for event activations, 1-2-1 initiatives, community initiatives and other consumer programs driven by company
- Coordinate with selected parties to ensure alignment and communication with Field Team
**Other (if applicable)**
- Provide all the necessary input to the CR, SPC, A&SP related to segment/category.
**WHO ARE WE LOOKING FOR - REQUIREMENTS**
- Atleast 2 years relevant experience in FMCG marketing functions. Experience in tobacco industry is a plus
- Good English communication skills and local language
- Good knowledge in strategic planning (Brand management, pricing, taxation, P&L)
- Have good understanding of principles of distribution, trade marketing and field marketing,
- Have experience pricing and new product development is a must
- Cross-cultural experience
- University Degree
**WHAT’S IN IT FOR YOU?**
- Be part of a truly international and diverse company with over 40,000 employees in 130 countries.
- Experience the culture of an Investors in People certified company
- Find out why 9 out of 10 employees recommend us to a friend.
- Understand why 9 out of 10 employees say they feel free to be themselves.
- Have access to over 200 company training
- Well-being programs for employees
- Opportunities for your career growth
**WHAT ARE THE NEXT STEPS - RECRUITMENT PROCESS**:
- Thank you very much for your interest in the role. You are welcome to apply.
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