Marketing & Growth Lead
6 months ago
The Marketing and Growth Lead will be responsible for developing and executing comprehensive marketing strategies to drive MATA’s user acquisition, engagement, and retention. This role requires a strategic thinker with a track record of managing marketing campaigns, scaling user growth, and optimizing marketing performance across multiple channels.
**Key Responsibilities**:
- **Marketing Strategy**:
- Develop and implement a multi-channel marketing strategy that aligns with MATA’s goals, focusing on both organic and paid growth.
- Create and execute go-to-market strategies for new product launches and features.
- **Growth Optimization**:
- Analyze user acquisition and engagement metrics to identify areas for optimization.
- Conduct A/B testing and other experiments to refine marketing campaigns, enhancing conversion rates and retention.
- Develop strategies to scale MATA’s growth in both the US and Indonesian markets.
- **Brand Management**:
- Ensure MATA’s brand messaging is consistent and resonates with its target audience of young adults aged 18-35.
- Manage content creation and public relations efforts, including press releases, brand partnerships, and influencer collaborations.
- Monitor competitor activities and market trends, adapting MATA’s marketing approach to maintain a competitive edge.
- **Team Leadership**:
- Lead and mentor a marketing team, providing strategic direction and performance feedback.
- Collaborate cross-functionally with other departments, including product development, content creation, and sales, ensuring cohesive and effective marketing initiatives.
- Report regularly to senior management on marketing performance, progress, and future strategies.
**Requirements**:
- **Experience**:
- 5+ years of experience in marketing, with a proven track record of developing and executing growth strategies.
- Prior experience in managing digital marketing campaigns and optimizing marketing performance metrics.
- **Skills**:
- Strong analytical skills, with the ability to interpret data and make informed decisions.
- Excellent communication and interpersonal skills, capable of managing relationships across various stakeholders.
- Leadership and team management skills, fostering a collaborative and motivating work environment.
- **Education**:
- Bachelor's degree in Marketing, Business, or a related field; an advanced degree is a plus.
- **Industry Knowledge**:
- Familiarity with the digital media landscape, particularly news and lifestyle content, is highly desirable.
- Understanding of Gen Z and Millennial audiences, along with their digital habits and preferences.
Pay: Rp4,000,000 - Rp6,000,000 per month
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