Marketing & Growth Lead

6 months ago


Yogyakarta, Indonesia Karna Global Consulting Full time

The Marketing and Growth Lead will be responsible for developing and executing comprehensive marketing strategies to drive MATA’s user acquisition, engagement, and retention. This role requires a strategic thinker with a track record of managing marketing campaigns, scaling user growth, and optimizing marketing performance across multiple channels.

**Key Responsibilities**:

- **Marketing Strategy**:

- Develop and implement a multi-channel marketing strategy that aligns with MATA’s goals, focusing on both organic and paid growth.
- Create and execute go-to-market strategies for new product launches and features.
- **Growth Optimization**:

- Analyze user acquisition and engagement metrics to identify areas for optimization.
- Conduct A/B testing and other experiments to refine marketing campaigns, enhancing conversion rates and retention.
- Develop strategies to scale MATA’s growth in both the US and Indonesian markets.
- **Brand Management**:

- Ensure MATA’s brand messaging is consistent and resonates with its target audience of young adults aged 18-35.
- Manage content creation and public relations efforts, including press releases, brand partnerships, and influencer collaborations.
- Monitor competitor activities and market trends, adapting MATA’s marketing approach to maintain a competitive edge.
- **Team Leadership**:

- Lead and mentor a marketing team, providing strategic direction and performance feedback.
- Collaborate cross-functionally with other departments, including product development, content creation, and sales, ensuring cohesive and effective marketing initiatives.
- Report regularly to senior management on marketing performance, progress, and future strategies.

**Requirements**:

- **Experience**:

- 5+ years of experience in marketing, with a proven track record of developing and executing growth strategies.
- Prior experience in managing digital marketing campaigns and optimizing marketing performance metrics.
- **Skills**:

- Strong analytical skills, with the ability to interpret data and make informed decisions.
- Excellent communication and interpersonal skills, capable of managing relationships across various stakeholders.
- Leadership and team management skills, fostering a collaborative and motivating work environment.
- **Education**:

- Bachelor's degree in Marketing, Business, or a related field; an advanced degree is a plus.
- **Industry Knowledge**:

- Familiarity with the digital media landscape, particularly news and lifestyle content, is highly desirable.
- Understanding of Gen Z and Millennial audiences, along with their digital habits and preferences.

Pay: Rp4,000,000 - Rp6,000,000 per month



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