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Campaign Lead, Electronic

5 months ago

Jakarta, Indonesia TikTok Full time

Responsibilities
About Us
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us
At TikTok, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for more than 1 billion users on our platform. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make impact happen with a career at TikTok.

About the Team
In this role you will drive consumer traffic into our platform with an aim to convert them via the planning and executing the different levels of our annual campaign calendar for the marketplace, specific categories or brands.

We are looking for passionate and talented people to join our campaign experience team. Together we can build an e-commerce ecosystem that is innovative, secure, and intuitive for our users. Join us as we drive the future of e-commerce here at TikTok.

**Roles & Responsibilities**:

- Lead Electronic category campaigns' overall strategy and grow category campaigns' GTM impact by creating category-owned IPs;
- Define and recognize local trends to be applied into category campaigns and create TikTok Shop unique experience for both users and sellers via campaigns;
- Differentiate category campaigns' positioning for each campaign category performance
- Responsible for the category campaign overall GMV performance

**Qualifications**:

- Minimum Bachelor's Degree or above
- More than 5 years of working experience in E-commerce campaigns or E-commerce marketing
- Have experience in integrated marketing and handling budget management for the campaign
- Solid understanding of Indonesia local trends related to E-commerce and Electronic industries
- Proficient in English and Indonesian language

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.