Digital Marketing Lead

3 days ago

Jakarta, Indonesia DOKU, PT NUSA SATU INTI ARTHA Full time

**About The Role**:
This position is responsible for growing the DOKU brand’s influence and having a strong conversion strategy of acquisition while also increasing DOKU loyalty and awareness, driving website traffic to acquire new leads, and onboard registrations & helping to expand overall campaign reach.

**What Will You Do**:

- Implement a digital marketing strategy to grow DOKU’s digital channels, drive traffic to bring awareness of the product & generate leads to acquire new businesses.
- Provide digital marketing strategy for campaigns, including thematic, tactical, product and partnership-based initiatives.
- Manage budget allocation and monitor its implementation, provide reports on overall digital marketing performance, including analytic results, budget spending vs actual, learning & insight for future campaigns.
- Content management including plan and managing the creation of relevant and engaging digital content for publishing on various digital platforms
- Collaborate with internal teams to align digital strategies with overall marketing goals, by implementing effective digital marketing [creative, marcom & campaign]
- Coordinating across divisions to implement digital marketing activities [Product, Engineering, Sales/Business, PR/Corporate]; synchronizing workflow to meet goals; managing leads; content marketing development; infrastructure / technical coordination [ tracking, tools, sitemap, etc.]
- Manage & monitor projects implemented by 3rd party and supervise the plan implementation to ensure that they are on the right track and achieving the target.

**Minimum Qualifications: What we are looking for**:

- Bachelor’s degree in marketing, Digital Media, Communications, or a related field.
- 5+ years in digital marketing, with experience in digital marketing agencies, campaign management and analytics, preferably within the tech or fintech sector.

**Technical Skill Requirements**:

- Proficiency in digital marketing tools (e.g., Google Analytics, SEO/SEM, social media platforms), Marketing Automation Platform [Moengage, Hubspot, etc].
- Knowledge of content management and website optimization.
- Experience in campaign tracking, reporting, and performance analysis, including paid optimisation & leads generation.
- Understanding visual design, copywriting & content writing.

**Soft Skill Requirements**:

- Independent, innovative, strong analytical and problem-solving skills.
- Effective communicator, with leadership and organisational skills.
- Ability to work under deadlines and manage multiple campaigns simultaneously.

The transaction is the lungs of the breathing economy, that is why our first step starts with a big dream to pave the way towards freedom of transaction. Since 2007, DOKU has been the first electronic payment system and risk management company in Indonesia. From paying and getting paid to transfer funds, all are possible with DOKU. For more than one decade, we have grown together alongside large and medium scaled companies to personal sellers from various lines of business, ranging from transportation, tourism, insurance, retail, donation, communities, and many more. Collaboration with partners such as local and international banks, also non-banking institutions has strengthened our reputation as a trusted local electronic payment solution. Our business grows together with our partners’ businesses. Thus we have built a payment ecosystem that is supportive and strengthens theirs. The formation of three product pillars that responds to all business needs across all layers of society has marked our transformation from “The Better Way to Pay” becoming “Think Beyond Payments”. The three winning product pillars comprise Payment Gateway and Transfer Services for Corporate, SMEs, Start-ups, and Local and International MSMEs. The last product pillar, Collaborative Commerce, is designed to empower communities and personal usage.

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