Marketing Automation Specialist

1 week ago


Jakarta, Indonesia Time International Full time

Create a digital marketing strategy for a lower funnel, based on these KPIs: revenue, leads, traffic, blog view, and video view
- Execute marketing automation and lower funnel marketing campaign
- Create monthly digital campaign proposals for marketing automation and lower-funnel marketing
- Social media ads monitoring: response to comments or questions in all social media ads (not social media organic)
- Product review monitoring: ensure that all customers give the best product review
- Monitor All Ongoing Campaign and create daily control on all ongoing digital campaign, also setting KPI
- Work with a designer to create the most effective Pop-up Banner
- Ensure the performance of digital marketing efforts using a variety of web analytics tools (Google Analytics, Web Trends, etc.)
- Acquire insight into online marketing trends and keep strategies up-to-date
- Measure and reports the performance of all campaigns, and assess against goals
- Identify trends and insight
- Optimize spending and performance based on the insight
- Brainstorm new and creative growth strategies

Requirements:

- Bachelor’s degree majoring in Informatics Technology/Digital Marketing or relevant
- Strong written and verbal communication in Indonesian and English
- Experience and Strong in sales copywriting
- Excellent communication and interpersonal skills
- Min. 1-year marketing experience is required
- Understanding market research and business analytics
- Experience in developing digital marketing plans and strategies to drive lead generation and conversion
- Understand the platform of Google Analytics Tools
- Able to optimize all digital campaigns according to different objectives



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