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Partner Ecosystem Marketing Manager
5 months ago
**Introduction**
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.
**Your Role and Responsibilities**
Ecosystem Marketers are responsible for 'sell to', 'sell with' and 'sell through' in partner-led demand motions (Build, Sell, Service and Strategic Partners) to scale business growth. Manage channel capacity and effective engagement with IBM-led marketing efforts. Enable co-marketing execution for partners to execute demand generation programs. Develop and launch new programs to service partners' needs and leverage core demand generation squad activity to drive demand for partners.
IBM Partner Ecosystem Marketing Managers are responsible for business partners' success in contributing IBM revenue through,
- Business partner revenue growth through co-marketing program plan and execution
- Business partner marketing enablement through IBM resources
- Business partner success story development for IBM Branding and demand generation
- Business partner engagement with PartnerWorld program and other IBM global co-marketing programs
- Business partner performance analysis and marketing budget management
The Ecosystem Marketer will need to work closely with the business, the Indonesia marketing team, and the Asia Pacific Ecosystem Marketing team.
**Required Technical and Professional Expertise**
- Minimum of 8 years of marketing experience in business technology setting. Channel marketing experience is highly desirable but not mandatory.
- Strong understanding of Indonesia’s economic trends, technology vendors and business industries
- Understanding technology solutions and the competitive landscape is ideal
- Ability to manage marketing resources & tools for IBM Ecosystem Partners. Provide the Partner insights where/how best to incorporate IBM Marketing resources in his business plan and optimize the supporting tools
- Strong experience in project management, strategic communication, extracting Partner/Client insights and planning with business to maximize Partner revenue
- Ability to work in tight collaboration with sales reps, business partners, and sales leaders to capture market demand and elevate the IBM brand.
- Strong history of collaboration across marketing disciplines to create and optimize a programmatic approach-aligned with business strategy-to reach clients and partners.
- Prior experience in channel capacity planning and marketing enablement of channel partners is ideal
**Preferred Technical and Professional Expertise**
As above.
**About Business Unit**
IBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.
In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.
Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.
Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.
Are you ready to be an IBMer?
**About IBM**
Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM to run their business.
At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.
**Location Statement**
IBM is committed