Head of Content Strategy

7 days ago


Jakarta, Indonesia Prudential plc Full time

Prudential's purpose is to help people get the most out of life. We will deliver our purpose by creating a culture in which diversity is celebrated and inclusion assured, for our colleagues, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and in exchange, we support our people's career ambitions. We pledge to make Prudential a place where you can Connect, Grow and Succeed.

About the role:
PSLA is seeking for passionate creative individual that will be responsible for planning, developing, and implementing the digital sharia ecosystem Islamic content strategy.

**Responsibilities**:

- Contribute in developing, implementing, and managing Islamic content strategy
- Manage content creation and implementation
- Measure the success of every content publishing and implementation
- Stay up to date with the latest content best practices, trends, and technologies
- Responsible to Identify, Onboard and Manage relationship with suitable, relevant popular Content Creators
- Work closely with Content Creators and KOLs to ensure content is informative and appealing
- Work hand-in-hand with Islamic Lifestyle Brands and Content Creators to Inspire Islamic communities to live a meaningful and fulfilling life.
- Collaborate with other LBUs and Group Digital to ensure objectives are met
- Work with PSLA, designers, product marketing, agency, and external influencers and other industry experts
- Monitor and grow KPI metric and user engagement and suggest content optimization
- Grow MAU base
- Creating and refreshing different types of content to drive MAU, leads and awareness on Deen
- Produce regular performance review reports to provide insight into the performance of content
- Work to maintain existing content production whilst continuously researching and recommending new avenues to increase content reach
- Explore and acquire potential Partnerships that will benefit Deen Target segment. Work with Partners to promote Deen
- Independent Contributor



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