Groupm I Group Head Content
1 week ago
Overview of job
GroupM is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Group Head - Content to join us.
As the Group Head - Content, you will be managing digital content campaigns for GroupM agencies and brands. You are an organized & self-driven person, who will ensure that campaigns are implemented smoothly and deliver the KPIs. You will coordinate with key stakeholders of campaigns - from media agency planners, influencers, vendor partners, publishers, and the internal finance and billing departments, as well as clients. You are meticulous, organized and have a proactive working attitude in organizing work to launch and implement campaigns successfully.
Reporting of the role
This role reports to Lead Content.
3 best things about the job:
1. No two days are the same, the variety of role will keep you engaged and motivated. With a lean and mean team, you will be exposed to the different phases of digital campaigns.
2. Exposure to the exciting and revolutionary world of Digital Marketing, and more specifically, redefining the future of influencer and content marketing in Indonesia.
3. Opportunity to work with all the brands under the GroupM portfolio - with 50% of the market handled by GroupM, you will have wide exposure to many campaigns
In this role, your goals will be:
In three months:
- Develop a strong understanding of the daily operations of digital content planning, and implementation and can work with least supervision and errors
- Develop strong and effective internal relationships with key stakeholders, such as agencies, finance teams, and clients, as well as influencer partners and publishers to achieve goals
- Understand how to create strategies and how to sell content to clients
- Master launching campaigns understanding all steps-especially with the booking, implementation and post-campaign processes.
In six months:
- Proficiency in supervising campaigns from start to finish to achieve objectives within the determined campaign period
- Understanding the work processes of media vendors, publishers and influencers and aligning them to the client’s needs, including campaign timelines, KPIs and deliverables
- Develop the creative eye in assessing the creatives and performance branded content across various digital formats, such as articles, videos, social snacks and influencer formats.
In 12 months:.
- Create effective content strategies and create full campaign proposals for digital content requirements brands
- Able to completely grasp the systems and processes of the department and can propose ideas and processes that will improve the workflow
- Take ownership of the role of a brand guardian, ensuring that strategic and creative requirements of brands are met in these digital campaigns.
Responsibilities of the role:
- Campaign Strategy: In Collaboration with Agencies you will your team of account, KOL planner, content strategist, analyst, and inventory/compliance/community team in creating campaigns strategies from a given brief and work with the agencies to get the proposal signed off
- Campaign implementation: Build and develop a solid and harmonious relationship with the team, its agency partners and its stakeholders to launch and complete digital campaigns successfully
- Personal development: Take the time to learn about your colleague's discipline and educate yourself across the best practice in digital content, as well as a broader understanding of the overall media landscape.
Minimum qualifications and experience:
- This post is open to graduates with Bachelor's Degree in any of the following courses - Advertising, Communication Arts, Communication Research, Communication Technology, Integrated Marketing, Interdisciplinary Studies or other related courses
- Preferably with 4-6 years’ experience in a brand role, media agency, creative agency, events company or a media organization
- Excellent communication skills, with strong analytical skills
- Strong project management skills, with the ability to negotiate with agencies and publishers to ensure campaign objectives are met
- Strong attention to detail and a process driven mind-set, with excellent time-management skills and a penchant for prioritization
- Strong proficiency in Microsoft Office - Word, Excel and PowerPoint - and reporting tools
- Strong passion to understand media, digital content and campaign implementations
- Ability to work autonomously whilst achieving campaign objectives
**More about GroupM**
GroupM - GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographi
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