Senior Manager, Marketing

This role would be based _remotely at the comfort of your preferred workplace_ and you would be interacting with other remote professionals in Singapore and the region.
- **About the Role**:_
- **Marketing team leadership & coordination (50%)**: You shall take de-facto leadership in company’s marketing efforts and represent the team to cross-functional groups including sales, operations and management team.

Prior experience driving B2B marketing end-to-end with clear strategy and execution is needed.

Areas of focus may include, but not limited to:

- Develop, implement and execute a strategic company-wide marketing plan for the company, including key outcomes, procedures, resources and timeline in order to attract potential customers and retain existing customers.
- Brainstorm ideas for new campaigns and lead market research efforts to uncover the viability of current and existing services.
- Lead development of marketing strategy by working closely with key stakeholders to create effective plans focused on growing the leads for our products and services.
- Spearhead the execution of marketing campaigns, including test and control group segmentation, testing, tracking, result reporting, analyses and recommendations.
- Develop and execute a comprehensive content marketing strategy aligned with company goals and target audience needs.
- Develop a content calendar and ensure consistent and timely content delivery across various platforms.
- Lead and manage a team of content creators, providing guidance, inspiration, and feedback to ensure high-quality content production.
- Responsible for producing valuable content for the company’s online presence, with the support of outsourced editors or writers and in-house designers, and organizing the company’s publications through LinkedIn and other social media platforms.
- Conduct general market research to keep abreast of trends and competitor’s marketing movements.

You shall monitor current campaigns, ensuring their staff meets deadlines and complete necessary tasks. From time to time, you shall analyse data to evaluate the success of their marketing efforts and come up with new ideas to improve brand marketing and exposure.
- **Drive engagements with clients and external partners (50%)**: You will work closely with company management, sales, operations and marketing support team to improve company’s engagement with various external stakeholders. The key outcome of engagement shall be _increased lead generation, stronger upsell, and better customer retention._

Areas of focus may include, but not limited to:

- Assists sales and partnership team to engage with external partners and clients, with the goal of maintaining cooperative relationships and additional upselling opportunities.
- Collaborate with business teams to uncover insights for developing marketing and branding strategies for existing and new products.
- Conduct meetings regularly with the marketing, sales and partnership team to review pipeline, resolve challenges and brainstorm possible solutions and provide training to ensure the team is consistently performing above standard.
- Ensures the company is communicating the right message to attract prospective customers, partners, and retain existing ones.
- **What this role offers**:_
- **Rewarding professional exposure**: Our team development depends on how you progress your career and thus you would not be bound by organization structure. We open opportunities for the incumbent to explore various functional areas such as sales, marketing, HR and operations.
- **Extreme ownership and autonomy**: In this high growth team, you are expected to follow-through and drive targets with full autonomy once direction is agreed as a group. At a marketing leadership position, you have ample flexibility and opportunity to try and execute ideas, as long as they yield favourable commercial results.
- **Impact on company strategy**:As an early member of a fast-growing team, you would have direct participation in the company’s growth strategy and the opportunity to deploy your ideas.
- **Core Requirements**_:
**1. Your background**:

- 8 years + of proven marketing leadership experience in a B2B setting and having a successful track record in senior marketing roles.
- Managing external digital marketing agencies/freelancers is **essential.**:

- Managing external PR agencies is desirable.
- You shall be a creative and analytical thinker with the ability to conduct insightful market research to establish a marketing strategy that will effectively reach the target audience. They should be comfortable evaluating the marketing process, and work to critique and improve its outcomes.

**2. Your mentality**:

- You have a strong growth focus and a positive mentality, passionate in building good relationships with people.
- You shall have strong commercial acumen with eye on financial ROI and interest in leading a team.

**3. Your skills level**:

- Minimum Bachel