Senior Brand Manager

3 days ago

Surabaya, East Java, Indonesia PERSOL APAC Full time

PERSOL Indonesia is currently hiring Senior Brand Manager with high & competitive benefit package for Footwear Manufacture to be placed in Surabaya - East Java, detailed as follow:

Key Responsibilities:

1. Brand Strategy & Transformation

  • Lead the brand transformation process to reposition the company as a modern lifestyle footwear brand.
  • Define and implement brand DNA, positioning, tone of voice, and visual identity.
  • Maintain brand consistency across offline and online platforms.

2. Product Management

  • Conduct market research on footwear trends and the needs of Indonesian consumers, especially Gen Z.
  • Formulate product concepts and direction for the next 6 months (trend forecasting).
  • Collaborate with R&D to develop prototypes and design options.
  • Evaluate prototypes to ensure alignment with market insights.
  • Submit mass-production requests and oversee production timeline and quality.
  • Spend significant time at the factory during prototype and design stages.

3. Distribution & Sales Coordination

  • Coordinate with the distribution team to ensure product availability and launch readiness.
  • Manage go-to-market strategy, launch planning, and product performance tracking.

4. Marketing & Digital Activation

  • Lead digital marketing across online channels: marketplace stores, Instagram, TikTok, and other platforms.
  • Develop creative content directions aimed at Gen Z, focusing on viral, high-engagement storytelling.
  • Work closely with agencies and vendors for social media and branding campaigns.
  • Oversee promotional activities for both General Trade (GT) and online channels.

5. Team Leadership

  • Manage teams in design, prototyping, distribution coordination, and social media/branding.
  • Identify talent needs and expand the team when required.

6. Key Performance Indicators (KPI)

  • Revenue growth for the footwear brand portfolio.
  • Brand awareness, engagement, and perception improvements.

Requirements:

Experience

  • 6–10 years of experience in brand management, product marketing, or related fields.
  • Proven experience leading
    brand image or brand DNA transformation
    .
  • Background in fashion or footwear preferred; open to candidates from high-fanbase industries (e.g., FMCG brands with strong youth following).
  • Demonstrated ability to create
    viral, youth-focused content
    consistently.
  • Strong Digital Marketing experience (social media strategy, content direction, online activation).

Skills

  • Deep understanding of Gen Z culture, behavior, and lifestyle trends.
  • Strong creative direction and storytelling skills.
  • Competence in market research, consumer insight, and trend forecasting.
  • Ability to collaborate effectively with R&D, design, production, and distribution teams.
  • Analytical skills for tracking brand performance and sales data.
  • Strong leadership and project management capabilities.

Other Qualifications

  • Willing to work onsite in Surabaya and frequently visit the factory during design/prototype phases.
  • Passion for fashion, footwear, and youth culture.
  • Builder mindset—comfortable developing new brand identities, not only maintaining established ones.

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