Scaled Business Sales

About TikTok TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Vietnam, Indonesia, Seoul, and Tokyo. Why Join Us At TikTok, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for more than 1 billion users on our platform. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make impact happen with a career at TikTok. Position Overview TikTok's SMB (Small and Midsize Business) Team aims to help businesses and brands unleash their creative side, connect with our audience, and drive revenue and growth. From designing scaled sales and service delivery programs to ensuring our customers have best-in-class tools and products at their fingertips, our SMB team combines operational expertise with a customer-centric mindset to help businesses achieve their marketing goals using TikTok For Business Solutions including TikTok Shop **Responsibilities**: - Devise comprehensive SMB external engagement strategy with clear acquisition targets, goals, and executional plan - Develop and maintain a clear understanding of current account pipeline segments, priorities, and gaps - Conduct ongoing external landscape analysis to identify key players, pertinent events and forums, etc. within the SMB space - Nurture relationships with high-potential external SMB partners (non-profits, industry associations, etc.) to explore collaborative engagement opportunities - Lead engagement activities end-to-end, including developing project plans and timelines, coordinating deliverables from cross-functional partners, troubleshooting issues, etc. - Develop framework to assess leads and funnel to appropriate engagement track to mitigate churn and nurture activation potential - Identify key engagement metrics and monitor across initiative life cycle with input and support from Analytics team - Report on initiative impact and develop recommendations for go-forward planning - Generating product and process insights and improvements from collecting feedback and voice of customers - Ideally 4 years of experience in digital marketing, have sufficient understanding of the overall advertising operations and a strong understanding of the market - Experience owning and delivering quantitative targets - Ability to translate data into clear narratives, operational strategies, and recommendation - Comfort with ambiguity and demonstrated ability to creatively and effectively fill operational "white space" to drive result" - Experience prioritizing and managing tasks effectively within a fast-paced environment while maintaining strict attention to detail - Strong verbal and written communication skills, ability to effectively translate technical language to non-technical stakeholders; - Strong implementation skills in adherence to structured programs. - A genuine passion for small business TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.