Social Media

3 days ago

West Jakarta Jakarta, Indonesia PT Total Multi Anugrah Full time
About the Role

We are looking for a Social Media & AI Growth Specialist who can aggressively grow our brand's visibility, credibility, and trust across all major social media platforms. This role combines social media mastery, branding strategy, data-driven decision making, and AI-powered execution.

You will be responsible for turning social media into a growth engine, not just a marketing channel.


Key Responsibilities
Social Media Growth & Brand Activation
  • Develop and execute end-to-end social media growth strategies (Instagram, TikTok, YouTube, Facebook, X, LinkedIn where relevant)
  • Build strong brand authority, credibility, and trust through consistent messaging and positioning
  • Plan and manage content calendars aligned with brand goals, campaigns, and product launches
  • Drive audience growth, engagement, and conversion through organic and paid strategies
  • Activate social proof (UGC, reviews, testimonials, case studies)
AI-Powered Content & Automation

  • Leverage AI tools (e.g. ChatGPT, Midjourney, Runway, CapCut AI, analytics AI tools) to:

  • Generate high-performing content ideas and scripts

  • Optimize posting frequency, timing, and formats
  • Automate content production and scheduling workflows
  • Experiment with AI-driven A/B testing for hooks, captions, thumbnails, and CTAs
  • Continuously improve efficiency using automation and AI systems
Content Strategy & Execution
  • Oversee creation of short-form videos, carousels, reels, and long-form content
  • Ensure content aligns with brand tone, visual identity, and storytelling guidelines
  • Work with internal teams, creators, freelancers, or agencies as needed
  • Optimize content for platform-specific algorithms
Influencer, Creator & Community Growth
  • Identify and collaborate with creators, influencers, and affiliates
  • Design creator-driven campaigns to boost credibility and reach
  • Manage community engagement: comments, DMs, audience feedback
  • Turn audiences into loyal brand advocates
Analytics, Performance & Optimization
  • Track and analyze KPIs: reach, engagement, growth rate, CTR, conversions
  • Use data and AI insights to continuously refine strategy
  • Provide clear weekly/monthly performance reports with actionable insights
  • Test, iterate, and scale what works

Required Qualifications
  • 3+ years of experience in social media growth, digital marketing, or brand strategy
  • Proven track record of growing social media accounts or brands
  • Strong understanding of social media algorithms and trends
  • Hands-on experience using AI tools for content creation, automation, or analytics
  • Data-driven mindset with ability to translate insights into action
  • Strong copywriting and storytelling skills
  • Highly proactive, experimental, and results-oriented

Preferred Qualifications
  • Experience in consumer brands, e-commerce, or FMCG
  • Experience working with TikTok Live, creators, or live commerce
  • Familiarity with paid ads amplification
  • Experience managing freelancers or content teams
  • Understanding of branding and visual identity systems

Key Success Metrics (KPIs)
  • Social media follower growth & reach
  • Engagement rate and community activity
  • Content performance (views, watch time, saves, shares)
  • Conversion and revenue contribution (where applicable)
  • Efficiency gains through AI and automation

What We Offer
  • High-impact role with ownership of brand growth
  • Freedom to experiment and implement AI-driven strategies
  • Competitive salary with performance-based incentives
  • Opportunity to work directly with decision-makers
  • Long-term career growth as the brand scales

Who This Role Is NOT For
  • People who only post content without strategy
  • People who are afraid of testing, data, or AI tools
  • People who need constant instructions

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