Social Media Specialist

3 days ago

West Jakarta Jakarta, Indonesia Sancha Artisan Milk Tea Full time

A Social Media Specialist develops, implements, and manages content for social platforms to boost brand awareness and engagement, involving strategy, content creation (text, photo, video), scheduling, community interaction, performance analysis (metrics/trends), and collaborating with marketing teams, requiring skills in writing, analytics, platform knowledge, and staying current with digital trends.

Responsibilities :

  • Develop social media strategies, create content calendars, and plan campaigns aligned with business goals.
  • Produce engaging content (posts, images, videos, Reels, GIFs), write compelling copy/captions, and direct visual assets.
  • Track metrics (reach, engagement, conversions), analyze data, and provide reports to optimize future content.
  • Create valuable and consistent content across all social media platforms
  • Manage a high volume of social media posts
  • Communicate with social media followers
  • Develop and manage influencer programs and attend events
  • Use analytical tools such as Google Analytics, Hootsuite Pro, and Facebook Insights
  • Prepare social media development reports for each brand or company
  • Provide recommendations and suggestions for social media marketing strategies
  • Stay up-to-date with social media trends
  • Provide direction to the design team on planned visual content

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