Social Media Specialist
2 days ago
Job Description:
- Plan and execute social media content strategies focused on interior projects: before–after results, project progress, material knowledge, design tips, and project storytelling.
- Capture photo/video content on-site, including room angles, lighting, finishing details, and installation processes.
- Write captions, video scripts, and perform photo/video editing with consistent interior-focused visual aesthetics.
- Schedule and publish content across Instagram, TikTok, YouTube Shorts, Pinterest, and LinkedIn.
- Manage DM and comments, qualify potential leads, and forward prospects to the relevant team.
- Conduct performance analysis, competitor benchmarking, and prepare monthly reports.
- Collaborate with architects, interior designers, estimators, and workshop teams to ensure accuracy of technical information.
- Propose creative campaigns and educational content to increase brand awareness and interior consultation inquiries.
QUALIFICATIONS – Social Media Specialist (Interior Company)
- Minimum 2 years of experience in interior design, architecture, furniture, or related creative industries.
- Strong understanding of interior design trends, materials (HPL, veneer, granite, lighting), and interior project workflows.
- Skilled in creating and editing aesthetic and informative content using CapCut/Adobe Premiere & Lightroom/Photoshop.
- Knowledge of social media strategy, analytics, and techniques to increase reach, engagement, and qualified leads.
- Creative, detail-oriented, and possesses strong design sensibility.
- Excellent communication skills and ability to simplify technical interior information into easy-to-understand messaging.
- Able to work on-site at project locations, multitask, and meet tight deadlines.
- Added value: experience growing interior-related social media accounts, basic understanding of 3D/visualization, or social media SEO.
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