Brand Strategy

2 days ago

Jakarta, Jakarta, Indonesia Shopee Full time

Job Description

  • Develop and execute strategic brand and marketing campaigns that align with business objectives.
  • Assist in developing copywriting for selected marketing channels, including social media, blog articles, and media releases
  • Collaborate closely with Marketing, and other Brand functions to ensure cohesive messaging
  • Direct and oversee the production of creative assets by working closely with graphic designers to maintain consistency across all touchpoints.
  • Stay up-to-date with industry trends, creative innovations, and competitor activities to inspire fresh and relevant brand ideas.

Requirements

  • Bachelor's degree in Marketing, Communications, Branding, or related fields.
  • Minimum 2 years of relevant experience in brand strategy or marketing campaign development, preferably within the tech industry.
  • Proven experience of managing end-to-end brand or product marketing campaigns with measurable business results.
  • Strong capability in developing brand narratives, messaging frameworks, and integrated marketing campaign strategies
  • Experience in overseeing the development of creative assets, ensuring consistency in both visual design and copywriting across all channels.
  • Excellent multitasking skills with the ability to thrive in a fast-paced, dynamic environment.
  • Strong project management and organizational capabilities, with attention to details.

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