Product Brand

5 days ago

Jakarta, Jakarta, Indonesia Everlash Full time

The Product Brand & Marketing Manager is responsible for developing and maintaining the long-term brand strategy, ensuring strong brand perception, and driving product direction aligned with the company's vision. This role combines strategic brand leadership with hands-on product and marketing execution. It requires initiative, creativity, strong cross-functional coordination, and a deep understanding of consumer behavior.

Key Responsibilities

Brand Leadership & Strategy

  • Act as the Brand Lead, ensuring consistency in messaging, visuals, and positioning across all touchpoints.
  • Build, define, and maintain the brand identity including tone of voice, visual direction, brand values, and personality.
  • Develop the long-term brand positioning, brand narrative, and strategic roadmap.
  • Ensure brand consistency across marketing, product, retail, digital, and customer experience.
  • Manage and strengthen brand equity, understanding consumer perception and emotional connection with the brand.

Cross-Functional Collaboration

  • Lead and collaborate with cross-functional teams (Training, Service Marketing Manager, Sales, Creative, R&D) to align brand and sales strategy.
  • Work closely with the BOD to translate business direction into strong and actionable brand strategies.
  • Coordinate with marketing, sales, finance, accounting, warehouse, and logistics to support CRM programs, promotions, and product initiatives.
  • Provide insights and strategic input during product development to ensure alignment with the brand's long-term direction.

Brand & Product Marketing

  • Analyze brand positioning, market trends, competitor activities, customer insights, and sales performance.
  • Develop product marketing strategies aligned with brand identity, product lifecycle stages, and impactful marketing activities.
  • Lead creative development to engage and attract the target market.
  • Oversee packaging development and ensure all communications reflect brand positioning.
  • Lead the planning and execution of integrated marketing campaigns across multiple channels to increase brand awareness, generate leads, and drive customer acquisition.
  • Identify and implement growth opportunities in digital marketing, social media, and e-commerce to scale the brand's online presence.
  • Expand sales distribution channels and collaborate with the marketing and sales team to initiate promotional and CRM programs.

Performance & Budget Management

  • Measure and report performance of all marketing campaigns, assessing ROI, KPIs, and effectiveness.
  • Monitor brand health, campaign results, sales contribution, and consumer feedback to improve brand strategy.
  • Manage brand-related budgets efficiently, ensuring resources are optimized for maximum impact.

Qualifications

  • Minimum Bachelor's degree with 2 years of experience in brand management, sales, or marketing — ideally in the beauty or fashion industry.
  • Strong analytical mindset, with proficiency in data literacy, market research, and digital marketing strategies.
  • Proven experience in leading and managing teams, with strong stakeholder coordination skills.
  • Good team player with agility to adapt in a fast-paced and dynamic environment.
  • Strong initiative and proactive thinking — enjoys thinking deeply about products and improving them.
  • Resourceful, creative problem solver with the ability to generate ideas independently.
  • Understanding of branding fundamentals, consumer behavior, and product development.
  • Strong communication and cross-functional collaboration skills.
  • Ability to manage budgeting and prioritize resources effectively

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