Brand Manager

7 hours ago

Jakarta, Jakarta, Indonesia LOF International Dairy Product JSC Full time 2,500,000 - 7,500,000 per year

*Job Description:

The Brand Manager will support the Marketing Director – International Markets in the development and execution of brand strategies for
KUN
, focusing on driving growth and engagement in the Indonesian market. This role requires strong collaboration with cross-functional teams and a deep understanding of consumer behavior in the dairy category, preferably in products for children aged 5–12.

Key Requirements

  • Proven track record in brand management, market research, and product launches.
  • Excellent communication and stakeholder management skills.
  • Fluent in English, both speaking and writing skills

Core Responsibilities

1. Brand Building & Market Activation

  • Collaborate with the
    Marketing Director
    ,
    Brand Team
    , and
    Sales Team Indonesia
    to implement brand-building activities for KUN.
  • Drive consumer insights and market research initiatives to inform strategy and campaigns.
  • Plan and execute communication and promotional activities to strengthen brand awareness and product visibility.

2. New Product Launches

  • Work closely with the
    International Market Brand Team in Vietnam
    to coordinate the launch of new products tailored to Indonesian consumers.
  • Ensure alignment with global brand guidelines while adapting to local market needs.

3. Team Leadership & Partner Engagement

  • Supervise and coach the
    Assistant Brand Manager (ABM)
    to develop a team with deep consumer understanding and strong product knowledge.
  • Build and maintain strong relationships with key partners in Indonesia, including
    Modern Trade (MT)
    ,
    General Trade (GT)
    , and
    Distributors
    , to ensure the successful execution of brand activities.

4. Perform other ad-hoc tasks as assigned by supervisors from time to time.

*Position Requirement:

1. Education level

  • Bachelor's degree in marketing, International Business, Business Administration, Economics
  • An MBA or advanced degree is a plus/advantage.
  • Solid knowledge of Marketing Foundation and Brand Management

2. Year of Experience

  • 5+ years of experience in Marketing and 2+ years of experience in the same role in Milk (preferably UltraMilk, IndoMilk, Nestle …), Food, Bererage, or Nutrition company
  • Ability to demonstrate basic financial acumen.

3. Core skills

  • Strong capability to analyze consumer behavior, especially parents and kids aged 5–12, and translate insights into actionable marketing plans.
  • Comfort with interpreting sales data, campaign KPIs, and ROI metrics.
  • Solid project management abilities.
  • Have good knowledge of platforms like Facebook, TikTok, and Instagram for Indonesia

4.
Leadership & Collaboration Skills

Cross-Functional Coordination

  • Work closely with Sales, Activation, and the International Brand Team in Vietnam.
  • Manage relationships with distributors, MT & GT channels

Team Management & Coaching

  • Ability to supervise and mentor Assistant Brand Managers (ABMs).
  • Build a team with strong product knowledge and a deep understanding of consumers.

Communication & Storytelling

  • Strong verbal and written communication skills for internal alignment and external campaigns.

5. What we offer

  • Opportunity to lead a dynamic brand in a fast-growing market.
  • Collaborative and innovative work environment.

  • Competitive compensation and benefits package.

  • Location: Jakarta, Indonesia.

  • Time working: from Monday to Friday, 40 hours in week.

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