Brand Manager

1 day ago

Jakarta, Jakarta, Indonesia Kanmo Group Full time

Key Responsibilities:

  • Own and localize brand guidelines and seasonal positioning in alignment with global/regional brand direction.
  • Develop annual and quarterly brand plans including product focus, storytelling themes, and calendarization.
  • Analyze brand performance, customer insights, and competitor activity to drive strategic decisions.
  • Build and propose seasonal assortment plans based on historical performance, trends, and store needs.
  • Manage Open-to-Buy (OTB) budgets and monitor utilization by category and drop.
  • Liaise with regional principals to finalize buys, price architecture, and product strategy.
  • Monitor stock performance, sell-through, aging, and initiate in-season actions (replenishment, transfers, markdown proposals).
  • Manage shipments across departments within brand.
  • Partner with the marketing team to ensure campaigns and VM align with product focus and brand stories.
  • Work with operations to ensure smooth product flow, staff product knowledge, and store readiness.
  • Coordinate with the e-commerce team for online assortments, digital launches, and merchandising alignment.
  • Track KPIs including sales, sell-through, margin, inventory health, and markdowns.
  • Prepare and present regular brand performance reviews to management and principals.
  • Lead business case development for new product categories, store openings, or campaigns.

Key Requirements:

  • Education:
    Bachelor's Degree in Business, Marketing, Fashion, or related field.
  • Experience:
    Minimum 5 years in brand or merchandising management within fashion/retail (minimum 2 years in a senior role), with experience with international brands or brand principals.
  • Languages:
    Fluent in English and Bahasa Indonesia (written and spoken).
  • Tech-savvy:
    Proficient in Excel (pivot tables, VLOOKUP), PowerPoint, and familiar with retail systems.

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