Brand Manager

4 days ago

Jakarta, Jakarta, Indonesia Tap Growth ai Full time

We're Hiring: Brand Manager - E-cigarettes Industry
We are seeking a dynamic and results-driven Brand Manager to lead our marketing efforts in the
e-cigarettes industry
. The ideal candidate will possess a strong understanding of brand strategy, consumer behavior, and market trends to effectively position our products and drive growth in this competitive landscape.

Location:
Jakarta, Indonesia

Work Mode:
Work From Office

Role:
Brand Manager

Job Requirements
Education & Experience

  • Bachelor's degree in Marketing, Business, Communication, Branding, or related field.
  • Minimum 3–5 years experience in marketing, branding, or product management (preferably FMCG, lifestyle, tech, or vape industry).
  • Proven experience managing end-to-end marketing campaigns. Skills & Competencies
  • Strong understanding of branding principles, consumer behavior, and digital marketing.
  • Excellent communication, storytelling, and presentation skills.
  • Ability to translate data into insights and actionable strategies.
  • Experience working with agencies, KOLs, and creative teams.
  • Strong project management, leadership, and decision-making ability. Tools & Technical Proficiency
  • Familiar with marketing analytics tools (e.g., GA4, Meta Ads Manager, TikTok Ads, SimilarWeb, Modash).
  • Proficient in project management tools (Notion, Asana, Trello, ClickUp or similar).
  • Understanding of Adobe, Figma, or creative workflow is a plus. Soft Skills
  • Creative thinker with business-driven mindset.
  • Detail-oriented, structured, and able to multitask.
  • Adaptable, fast learner, and comfortable working in a fast-paced environment.
  • Strong collaboration and relationship-building skills.

Job Description
Key Responsibilities

  • Brand Strategy & Positioning
  • Develop and maintain the brand strategy and identity guidelines.
  • Analyze market trends, competitors, and audience insights to refine positioning.
  • Ensure consistent brand messaging across all platforms and departments.
  • Campaign Planning & Execution
  • Lead the planning and execution of brand and marketing campaigns (digital, offline, influencer, retail).
  • Coordinate cross-functional teams to ensure on-time and high-quality delivery.
  • Monitor campaign performance and optimize strategies based on data.
  • Product & Market Development
  • Collaborate with product teams on product naming, packaging, launch plan, and messaging.
  • Support go-to-market initiatives for new products and seasonal releases.
  • Identify new opportunities, category expansion, and target audience development.
  • Content, Creative, & Communication Oversight
  • Supervise creative direction (visuals, copywriting, tone of voice).
  • Align communications across social media, website, PR, advertising, and sales materials.
  • Approve key creative assets and ensure brand consistency.
  • Stakeholder & Vendor Management
  • Manage relationships with agencies, influencers, KOLs, BTL partners, and internal teams.
  • Oversee contracts, budget allocation, production, and deliverables.
  • Reporting & Performance Monitoring
  • Track brand growth, sentiment, market penetration, and engagement metrics.
  • Prepare monthly and quarterly brand performance reports.
  • Recommend strategic improvements backed by data and insights.

Ready to make an impact? Apply now and let's grow together

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