Brand Manager

7 days ago

Jakarta, Jakarta, Indonesia PT AKTIF ENERGI INDONESIA Full time

1.     Brand Strategy Development

· Collaborate with senior management to develop and execute brand strategies aligned with company goals.

· Ensure marketing initiatives support long-term brand positioning and growth.

2.     Digital Marketing and Content Strategy

· Manage content creation and paid/organic campaigns across digital platforms to increase brand awareness and drive conversion.

· Amplify brand presence across various channels such as social media, digital advertising, and social commerce.

3.     Campaign Management

· Lead the development, execution, and analysis of digital marketing campaigns to ensure they meet business objectives.

· Provide insights into campaign performance and continuously optimize based on data.

4.     Cross-Functional Collaboration

· Work closely with teams across Product Development, Sales, PR, and IT to ensure all brand initiatives are integrated effectively.

· Act as the brand ambassador internally and externally.

5.     Consumer Insights and Market Research

· Regularly conduct research to identify market trends and competitor strategies to inform future brand strategies.

· Tailor brand offerings and messaging based on consumer insights.

6.     Brand Communication

· Ensure consistent messaging across all marketing and communication channels..

· Manage the tone and voice of the brand in all internal and external communication materials.

7.     Budget Management

· Operate within allocated budgets to plan and execute marketing programs, ensuring cost-effective execution.

· Optimize ROI by identifying cost-effective opportunities in marketing strategies

8.     Performance Tracking and Reporting

· Monitor and report key performance indicators (KPIs) related to marketing campaigns, engagement, sales, and brand health.

· Provide actionable insights to refine strategies and enhance brand growth.

Job Qualifications:

· Bachelor's degree in Business Administration, Business Management, or related field.

· years of experience in brand management or digital marketing, preferably within a consumer-focused company.

· Proven track record in managing digital platforms and running successful campaigns.

· Strong knowledge of digital marketing channels and proficiency in digital analytics tools.

· Strong creative, strategic thinking skills, excellent communication and presentation skills.

· Ability to adapt in a fast-paced, dynamic environment.

· Ability to manage multiple projects simultaneously while maintaining a high standard of work under tight deadlines.

· Excellent communication both in English and Bahasa.

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