Brand Manager

2 days ago


Jakarta, Jakarta, Indonesia HeadHunter Full time

Company description: Alcohol Beverage

Job Summary

Responsible for developing and executing brand strategies to strengthen company's market positioning, drive brand equity, and support sustainable sales growth across channels.

Key Responsibilities

  • Develop and implement brand strategy, annual brand plans, and campaigns aligned with business objectives.
  • Manage brand communication across ATL, BTL, digital, events, and trade marketing.
  • Lead product positioning, packaging, and innovation initiatives in collaboration with sales and R&D.
  • Analyze market trends, consumer insights, and competitor activities to optimize brand performance.
  • Manage brand budget, agencies, and ensure consistent brand identity across all touchpoints.

Requirements

  • Bachelor's degree in Marketing, Business, or related field.
  • 5+ years of experience in brand management, preferably in FMCG or beverage industry.
  • Strong analytical, strategic thinking, and stakeholder management skills.
  • Proven experience managing campaigns and agencies end-to-end.

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