Brand Manager

Requirement:

1. Education Level:
   Min. Bachelor Degree
2. Major:
   Management, Marketing, or Business are preferred
3. Experience:
   Minimal 5 years in the same field, and doing in Infant Formula Milk Industry preferable.
4. Training & Certification:
   Brand Strategy&Management, Digital Marketing&Consumer Engagement, Market Research&Data Analytics
5. Language Skills:
   English is a must
6. Required Competencies (Non-Technical: Soft Competencies):
   Leadership&Team Management, Strategic Thinking&Business Acumen, Communication&Negotiation Skills, Problem Solving&Decision Making, Creativity&Innovation in Marketing
7. Required Competencies (Technical Competencies):
   Brand Strategy&Positioning, Market Analysis&Consumer Insight, Budget Management&ROI Analysis
8. Placement: North Jakarta, Pluit

Job Responsibility:

A
Brand Marketing Manager
is responsible for the overall strategy, development, and execution of marketing initiatives that shape a brand's identity, perception, and growth in the marketplace. They ensure that every customer touchpoint consistently reflects the brand's core values and positioning.

1.Brand Strategy & Positioning

• Define Brand Identity:
  This is the core of their role. They articulate the brand's mission, vision, values, personality, and unique selling proposition (USP).
• Market Research & Analysis:
  They conduct in-depth market research to understand consumer behavior, market trends, competitive landscapes, and unmet customer needs. This data informs all brand decisions.
• Positioning Strategy:
  They determine how the brand is perceived in the market relative to competitors. This includes defining the target audience and crafting a clear, compelling reason for customers to choose this brand.
• Long-Term Vision:
  They develop the long-term strategic roadmap for the brand's growth and evolution.

2.Brand Development & Management

• Brand Guidelines:
  They create and enforce comprehensive brand guidelines that dictate everything from logo usage, color palettes, and typography to tone of voice and messaging style. This ensures consistency across all marketing materials and customer interactions.
• New Product Development & Innovation:
  Often, they collaborate closely with product development teams to ensure new products or features align with the brand's promise and market positioning. They might even lead the commercialization strategy for new launches.
• Brand Storytelling:
  They craft and champion the brand's narrative, ensuring it resonates emotionally with the target audience and is consistently told across all channels.
• Brand Portfolio Management (for larger companies):
  If the company has multiple brands, they might manage a specific brand within that portfolio, ensuring it performs well and aligns with the overall company strategy.

3.Marketing Campaign Leadership & Execution

• Campaign Strategy:
  They lead the development of integrated marketing campaigns (digital, traditional, experiential) that are aligned with the brand strategy and aimed at increasing brand awareness, engagement, and ultimately, sales.
• Cross-Functional Collaboration:
  They work extensively with various internal teams (e.g., Marketing Communications, Digital Marketing, Sales, Product Development, R&D, Customer Service) and external agencies (advertising, PR, media buying) to ensure cohesive brand representation and campaign execution.
• Creative Oversight:
  They provide strategic guidance to creative teams, ensuring all visual and verbal assets (ads, websites, social media content) consistently reflect the brand's identity and message.
• Budget Management:
  They manage the marketing budget allocated for their brand, optimizing spending for maximum impact and ROI.

4.Performance Monitoring & Optimization

• KPI Tracking:
  They define and monitor key performance indicators (KPIs) related to brand health, such as brand awareness, brand recall, customer loyalty, market share, and brand equity.
• Performance Analysis:
  They analyze campaign results and overall brand performance, using data-driven insights to refine strategies and improve future initiatives.
• Reputation Management:
  They actively monitor brand perception and sentiment across various channels, addressing any issues to protect and enhance brand reputation.