Branding Manager

5 days ago

Jakarta, Jakarta, Indonesia DC Group Capital Indonesia Full time

Responsibilities

1. Brand Strategy & Positioning Ownership

  • Own Dupoin's brand strategy, including: Vision, Mission, Belief system, Positioning, Brand narrative

  • Translate the master positioning into: Messaging frameworks, Campaign logic, Activation principles

  • Define what Dupoin stands for — and what it refuses to be

  • Output examples: Brand Constitution, Brand Narrative Playbook, Trust Messaging Matrix

2. Brand Governance & Consistency Control

  • Enforce brand consistency across: Content, Creative, Activations, Partnerships, Media appearances

  • Approve all brand-facing communications before release

  • Maintain and update: Brand guidelines, Tone of voice, Visual identity rules

  • Prevent brand dilution from: Sales pressure, Bonus-driven messaging, Aggressive performance marketing

3. Reputation & Trust Management

  • Act as the first line of defense against brand risk

  • Ensure all messaging is: compliant, ethical, not overpromise

  • Collaborate with PR, Legal, and Compliance on: Crisis preparation, Sensitive announcements, IPO-related communications

  • Monitor brand sentiment, public discourse, and media narratives

4. Cross-Functional Leadership & Influence

  • Report to: Marketing Director

  • Align Branding with: Creative (execution quality), Partnership (brand fit & context), Sales (message discipline)

  • Lead: content, social media, GEO/SEO, brand activations, events

  • Educate internal teams on: Brand philosophy, Trust-first communication

5. Campaign & Activation Oversight

  • Oversee brand campaigns from concept to execution

  • Ensure all campaigns: Reinforce trust, Feel emotionally relevant, Are culturally appropriate

  • Supervise Brand Activation Supervisor and Event Coordinator

  • Ensure sponsorship activations deliver meaningful experiences, not just exposure

6. Brand Research & Measurement

  • Define brand KPIs: Awareness, Trust

  • Conduct: Brand tracking studies, Competitor brand audits

  • Convert insights into strategic refinement

  • Report brand health to Marketing Director and Board

7. Decision Authority

  • Approve or reject brand messaging

  • Delay or stop campaigns that pose brand risk

  • Enforce compliance with brand standards

  • Escalate issues directly to Marketing Director

Requirements:

  • At least 2 years of experience as Brand Manager which has strong understanding of brand strategy, positioning, and brand equity
  • Proven experience building and managing national-scale brands
  • Ability to translate brand strategy into clear messaging, campaigns, and activations
  • Solid understanding of consumer psychology related to trust, safety, and risk
  • Experience with Integrated Marketing Communication (IMC)
  • Background in regulated industries (financial services, financial application, etc.) is a plus
  • Understanding of IPO / public company branding and investor-facing narratives preferred
  • Experience in brand governance, reputation management, and crisis communication
  • Ability to develop and maintain brand guidelines and tone of voice
  • Strong cross-functional collaboration and stakeholder management skills
  • Able to clearly communicate brand decisions to non-marketing and senior teams

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