Senior KOL Planner

2 days ago


Jakarta, Jakarta, Indonesia AdTree Digital Indonesia Full time

Key Responsibilities:

  • Develop integrated KOL campaign strategies (Awareness to Conversion)
  • Plan and orchestrate KOL mixes by tier and persona (Nano to Mega)
  • Lead budget planning and manage cost-efficiency metrics (CPR, CPV, ROI)
  • Coordinate with Campaign & Content teams for message alignment
  • Track and report performance based on defined KPIs
  • Maintain updated knowledge of platform trends and KOL tools
Job Requirements:
  • Min. 3–5 years experience in influencer marketing or related roles
  • Familiar with KOL funneling, content orchestration, and performance tracking
  • Strong analytical skills; proficient in tools such as HypeAuditor, Creator Marketplace, etc.
  • Able to manage multi-tier KOL campaigns within a set budget
  • Excellent communication and stakeholder management skills


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