Performance Marketing Specialist

Mekari is Indonesia's no. 1 Software-as-a-Service (SaaS) company. With our ecosystem of software solutions—including Mekari Jurnal, Mekari Talenta, Mekari Qontak, and Mekari Flex, we aim to facilitate entrepreneurs and leaders as they accelerate the digital transformation of their businesses.

In our 10+ years of journey we have reached over 1 Million platform users, and we're not planning to stop any time soon. We need more people like you: builders and owners with calculated ambition who are ready to
#ElevateThroughImpact
and raise Indonesia's software standard.

Job Summary
Performance Marketing Specialist will take ownership of planning, executing, and optimizing paid digital channels to drive impactful business growth. This position will be responsible for implementing full-funnel advertising strategies across search, display, social, video, and mobile platforms, aiming to maximize ad spend effectiveness, efficiency and ROI. Furthermore, this role will involve continuous exploration of new opportunities, meticulous audience optimization, and detailed performance monitoring to ensure campaign success.

Job Description

• Manage end-to-end paid digital campaigns from planning, execution, and performance tracking across various channels including search, display, social media, video, and mobile app.
• Continuously optimize campaigns through experiment, audience segmentation, bid strategies, and ad copy variations to improve key metrics on every stages.
• Collaborate with other marketing teams to support ad-hoc campaign requests and ensure alignment with overall marketing goals and strategies.
• Leverage data analytic to track, measure, and report on the performance of advertising campaigns and platforms, providing actionable insights and recommendations for continuous improvement.
• Keep up-to-date with industry trends, algorithm changes, and new advertising tools to maintain a competitive edge.

Requirements/Qualifications

• Bachelor's degree in Marketing, Business Administration with Marketing or Analytics, Economics, Math or a related field.
• Min 2 years of progressive experience in performance marketing roles within e-commerce, OTA, or related industries.
• Strong track record of managing large-scale campaigns and budgets (IDR 1 Billions+ annually).
• Expertise in optimizing campaigns across major digital channels (Google Ads, Facebook/Instagram, LinkedIn) to drive significant growth in customer acquisition, revenue, and ROI.
• Advanced analytical skills with proficiency in web analytics (GA, Zoho or other analytic tool), and data visualization (excel / gsheet, Zoho, looker) to derive actionable insights and inform strategic decisions.
• Demonstrating a growth mindset and self-initiative towards continuous improvement, new experiments and optimization opportunities.
• Excellent communication and presentation skills to articulate complex ideas and performance insights to senior management and stakeholders.

What You Will Get

• Competitive salary + daily allowance.
• Premium private health insurance (outpatient, inpatient, maternity, dental).
• Early access to salary + flex installment (employee loan) via Mekari Flex.
• Allowance for sports activities and glasses/contact lenses.
• Flexible working hours with a hybrid work culture.
• Annual and unpaid leaves from day 1 of join date + unlimited sick leave with doctor note.
• Notebook Ownership Program.
• Strategic office location, accessible by MRT.
• Friendly and dynamic work environment.
• Opportunity to build impactful solutions with Indonesia's no. 1 SaaS company.

Our team will review your application and will be in touch if your application is shortlisted to the next stage. If you do not hear from us in 30 days, we will keep your resume on file in case a relevant opportunity opens up.

Don't forget to check our Recruitment FAQ at [ENG] or [INA] to find the answers to commonly asked questions regarding our recruitment process.

We wish you the best. Hope to see you around soon