Performance Marketing Specialist

1 day ago

Jakarta, Jakarta, Indonesia Pintarnya Full time

Pintarnya is looking for a
Performance Marketing Specialist
who thrives at the intersection of data, experimentation, and growth. In this role, you'll own end-to-end paid performance campaigns—turning business objectives into scalable media strategies, optimizing daily for impact, and uncovering insights that drive real-world results. If you enjoy testing ideas, digging into numbers, and improving funnels beyond just clicks and conversions, this role is for you.

What You'll Do

  • Develop, implement, and manage paid digital advertising campaigns across various platforms, including Google Ads, Meta, and TikTok.
  • Collaborate with Copywriters and the creative team to develop compelling ad content and optimize messaging strategies.
  • Analyze and report on campaign performance, providing actionable insights and recommendations for optimization.
  • Conduct A/B testing and implement optimization techniques.
  • Manage budgets to maximize Return On Ad Spend (ROAS).
  • Monitor and analyze market trends, competitor activities, and industry developments to inform and improve advertising strategies.
  • Create and maintain advertising dashboards, ensuring data accuracy and alignment with overall marketing objectives.
  • Work closely with e-commerce teams to integrate advertising strategies.
  • Develop and execute strategies to drive app installs, user engagement, and other key performance metrics.
  • Identify opportunities for revenue growth and implement strategic initiatives to increase company profitability.
  • Strong knowledge on Universal App Campaign

You're a Great Fit If You

  • +4 years of experience in performance marketing or a related field.
  • Proven track record of managing and optimizing campaigns on digital advertising platforms (e.g., Google Ads, Meta Ads, TikTok Ads Manager).
  • Strategic skills to identify opportunities and implement initiatives to increase company revenue.
  • Strong analytical skills, with proficiency in data analysis tools and a detail-oriented approach to tasks.
  • Experience managing e-commerce ad campaigns.
  • Preferably, experience working in an agency environment.
  • Excellent communication skills and the ability to work effectively in a collaborative team environment.
  • Ability to manage multiple projects simultaneously and meet deadlines.
  • Experience with A/B testing and performance optimization techniques.
  • A keep understanding of different ad strategies and the ability to adapt to various campaign goals.

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