Lead Performance Marketing

2 days ago

Jakarta, Jakarta, Indonesia Astro Technologies Indonesia Full time
  • Lead the overall paid acquisition strategy across Meta, Google, TikTok, and Programmatic.
  • Set and manage CAC, ROAS, and spend efficiency targets aligned with company objectives.
  • Oversee campaign planning, testing frameworks, and budget pacing to ensure optimal impact.
  • Connect performance marketing data to business insights, linking ad performance with GMV, retention, and revenue contribution.
  • Partner closely with Data and Martech teams to ensure accurate tracking, event mapping, and reporting across MMP, GA4, and BigQuery.
  • Mentor and guide the Performance Strategist and Specialists to improve execution and testing quality.
  • Collaborate with BCD/Corfin for forecasting, pacing, and ROI tracking.

  • Deliver clear insights and recommendations to the Growth Lead and leadership team.

  • Minimum Qualifications:
    • 5+ years of experience leading paid acquisition or performance marketing.

  • Proven success managing multi-channel campaigns with large-scale budgets.
  • Deep understanding of attribution, MMPs (Adjust, Branch, AppsFlyer), and connecting paid data to business impact.
  • Strong knowledge of creative testing, audience segmentation, and funnel analytics.
  • Excellent leadership and cross-functional collaboration skills.
  • Hands-on expertise in Meta, Google, and TikTok Ads.

ASTRO is Indonesia's quick commerce company that delivers groceries and essentials to your door within minutes. Founded in 2021 by a group of seasoned e-commerce executives and backed by both trusted International and local investors, it is our mission to make people's lives simpler and easier by saving them time, energy, and money. Just like real Astronauts that take off into outer space, Astro embodies the values of being fast, bold, adventurous, and technologically advanced. Interested in working for a company that pushes the boundaries and strives to be the best? Join us now to be a part of this ground-breaking mission

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