Head of Strategy

1 week ago

Surabaya, East Java, Indonesia Private Advertiser Full time

Strategic Leadership & Execution:

  1. Oversee all projects within the Strategy & Data Department, ensuring insight-driven, measurable, and effective strategies across various industries.
  2. Lead the entire strategic process, from data collection to execution, ensuring strategies align with business objectives and campaign goals.
  3. Develop and refine marketing strategies that integrate both brand and performance marketing principles.
  4. Ensure all strategies are backed by data insights, leveraging analytics to optimize campaign effectiveness and maximize ROI.
  5. Translate complex data into actionable insights that enhance decision-making for internal teams and clients.

Team Leadership & Development:

  1. Lead, mentor, and develop the Brand Strategy, Performance Marketing, and Data & Technology teams, fostering analytical, strategic, and problem-solving skills.
  2. Set, evaluate, and report on KPIs for Data Analysts, Brand Strategists, Copywriters, Social Media Specialists, and Performance Marketing Specialists.
  3. Ensure team members stay updated on industry trends, best practices, and emerging technologies to maintain competitive strategies.

Digital Marketing & Performance Optimization:

  1. Oversee all digital paid campaigns (Facebook Ads, Google Ads, TikTok Ads, and other relevant platforms), ensuring they drive revenue growth and client success.
  2. Manage budget allocation for digital marketing projects, optimizing ad spend for maximum return on investment (ROI).
  3. Ensure accurate data tracking and attribution, including correct pixel implementation for performance analysis.
  4. Identify and execute audience expansion, brand awareness, and conversion optimization strategies.
  5. Continuously monitor and optimize campaign performance, tracking key metrics and refining strategies to enhance results.

Cross-Functional Collaboration & Reporting:

  1. Work closely with creative, client servicing, and management teams to align strategy & digital marketing efforts with the project goals.
  2. Monitor all running projects, ensuring deadlines, quality, and performance expectations are met.
  3. Report on campaign performance, industry trends, and revenue growth opportunities to management.

Qualifications :

  1. Min. 3 years of experience in both agency or in-house consumer marketing, with a track record of growing into a strategic leadership role.
  2. Strong expertise in brand & performance marketing, handling high-volume campaigns and scaling creative strategies globally.
  3. Deep understanding of the Indonesian market; experience in other Southeast Asian markets is a plus.
  4. Strong leadership and mentoring skills, with experience managing multi-functional teams.
  5. Expertise in Facebook Ads, Google Ads, TikTok Ads, and other digital advertising platforms.
  6. Strong analytical skills with experience in data tracking, attribution models, and performance analysis.
  7. Excellent problem-solving and decision-making skills, capable of turning data into actionable strategies.
  8. Business-oriented mindset, aligning marketing strategies with revenue growth and client success.
  9. Experience managing advertising budgets, ensuring cost-efficiency and impact-driven results.
  10. Excellent communication and presentation skills, able to simplify complex ideas into clear, actionable plans.
  11. Adaptable and proactive, thriving in a fast-paced, ever-changing environment.
  12. Able to work hybrid at HeadQOARter (Surabaya).

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