ASO Manager

1 day ago


Jakarta, Jakarta, Indonesia Rite Konnection Staffing Full time

Company Overview:

At Boo, we're redefining how people connect—whether it's finding friends, partners, or simply kindred spirits who truly understand them. What started as a single app has grown into a portfolio of platforms tailored to different communities and needs, all driven by our mission to build empathy, understanding, and authentic connection. We're a fast-growing startup with a passionate, mission-driven team—and we'd love for you to be part of it.

The Role: ASO Manager - Remote

Position Summary:

We are looking for an ASO Manager to improve the visibility, ranking, and conversion performance of our social networking app across major app stores. You will be responsible for planning, implementing, and optimizing strategies that drive organic growth and user acquisition.

Key Responsibilities:

  • Develop and execute ASO strategies to increase app visibility and conversion rates in the App Store and Google Play Store.
  • Conduct keyword research, competitor analysis, and market trend reviews to optimize metadata (titles, descriptions, keywords).Manage and test creative assets including icons, screenshots, and preview videos to improve store listing performance.
  • Monitor and report on app store rankings, category performance, and key ASO metrics.
  • Work closely with marketing, product, and design teams to align ASO efforts with broader growth initiatives.
  • Plan and run A/B tests to identify the most effective messaging and visuals.
  • Track user reviews and ratings, identify insights, and recommend strategies to improve app reputation.
  • Stay updated on app store algorithm changes, best practices, and industry trends.

.

Qualifications:

  • Bachelor's degree in Marketing, Business, Communications, Data Analytics, or a related field.
  • At least 3 years experience in ASO for iOS and Android platforms.
  • Strong understanding of app store algorithms, ranking factors, and optimization tools.
  • Experience with A/B testing and data analysis.
  • Proficiency in ASO tools such as App Annie, Sensor Tower, Mobile Action, etc.
  • Excellent analytical, communication, and project management skills.
  • Ability to work collaboratively in a fast-paced environment.

Preferred Skills:

  • Experience working with social networking or consumer mobile apps.
  • Knowledge of mobile user acquisition and growth marketing.
  • Familiarity with SEO principles and mobile analytics platforms (e.g., Firebase, Adjust).

Location: Full Remote

******For Interested applicants: Send your updated resume, sample works/ portfolio and we would be asking you to take a personality test at this site

Kindly send us the five letter results. (e.g. ENTJ-T) to together with links to your resume and sample works. Subject: Position you are applying for (e.g ASO MAnager)

Job Type: Full-time


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